--- description: 검증된 사용 후기를 확인하고 Salesforce Marketing Cloud 사용성, 특징, 가격, 장점과 단점에 대한 자세한 정보를 확인해보세요! 비슷한 경쟁 제품도 확인이 가능합니다. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Salesforce Marketing Cloud 가격, 사용 후기, 평점 | 켑테라 Capterra --- Breadcrumb: [홈](/) > [이메일 마케팅 소프트웨어](/directory/30013/email-marketing/software) > [Salesforce Marketing Cloud](/software/7723/salesforce-marketing-cloud) # Salesforce Marketing Cloud Canonical: https://www.capterra.co.kr/software/7723/salesforce-marketing-cloud Page: 1 / 23\ 다음: [Next page](https://www.capterra.co.kr/software/7723/salesforce-marketing-cloud?page=2) > 데이터 우선 디지털 마케팅으로 평생 고객 관계 구축 > > Verdict: Rated **4.2/5** by 532 users. Top-rated for **추천 가능성**. ----- ## Overview ### Salesforce Marketing Cloud은(는) 누가 사용하나요? 모든 산업, 모든 규모의 기업을 대상으로 합니다. ## Quick Stats & Ratings | Metric | Rating | Detail | | **종합** | **4.2/5** | 532 리뷰 | | 사용 편의성 | 3.8/5 | Based on overall reviews | | 고객 지원 | 3.9/5 | Based on overall reviews | | 비용 대비 가치 | 3.8/5 | Based on overall reviews | | 특징 | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 추천 가능성) | ## 공급업체 정보 - **회사**: Salesforce - **Location**: San Francisco, 미국 - **Founded**: 2003 ## Commercial Context - **시작 가격**: US$25.00 - **Target Audience**: 자영업, 2\~10, 11\~50, 51\~200, 201\~500, 501\~1,000, 1,001\~5,000, 5,001\~10,000, 10,000+ - **Deployment & Platforms**: 클라우드, SaaS, 웹 기반, Android(모바일), iPhone(모바일), iPad(모바일) - **Supported Languages**: 네덜란드어, 노르웨이어, 덴마크어, 독일어, 러시아어, 스웨덴어, 스페인어, 아일랜드어, 영어, 이탈리아어, 인도네시아어, 일본어, 중국어, 중국어, 체코어, 포르투갈어, 폴란드어, 프랑스어, 핀란드어, 한국어, 헝가리어 - **Available Countries**: 남아프리카, 네덜란드, 노르웨이, 대만, 덴마크, 독일, 말레이시아, 멕시코, 미국, 베트남, 벨기에, 브라질, 사우디아라비아, 스웨덴, 스위스, 스페인, 싱가포르, 아랍에미리트, 아일랜드, 영국 and 14 more ## 특징 - A/B Testing - Marketing Management - Mobile Optimization - Real-Time Analytics - Real-Time Reporting - SEO 관리 - 게시 일정 관리 - 경보/통지 - 고객 기록 - 고객 세분화 - 고객 프로필 - 고객 환경 관리 - 끌어서 놓기 - 다변량 테스트 - 다중 계정 관리 - 다중 채널 데이터 수집 - 다중 채널 캠페인 - 다중 채널 커뮤니케이션 - 다중 캠페인 - 대시보드 - 데이터 시각화 - 데이터 캡처 및 전송 - 데이터 커넥터 - 랜딩 페이지/웹 양식 - 로열티 프로그램 - 리드 생성 - 마케팅 자동화 - 맞춤 설정 - 모바일 액세스 - 문서 관리 - 보상 관리 - 분석 - 상호 작용 추적 - 성능 메트릭 - 소셜 프로모션 - 웹 사이트 분석 - 이메일 추적 - 참여 추적 - 채널 관리 - 캠페인 일정 관리 - 캠페인 추적 - 커뮤니케이션 관리 - 콘텐츠 게시 옵션 - 콘텐츠 관리 - 판매 활동 관리 - 행동 분석 - 행동 추적 - 협업 도구 - 활동 대시보드 - 활동 추적 ... and 61 more features ## Integrations (7 total) - Adobe Workfront - LinkedIn for Business - Meta for Business - Salesforce Sales Cloud - Shopify - Twitter/X - Vidyard ## Support Options - 이메일/지원 센터 - FAQ/포럼 - 지식 기반 - 전화 지원 - 24/7(실시간 담당자) - 채팅 ## Category - [이메일 마케팅 소프트웨어](https://www.capterra.co.kr/directory/30013/email-marketing/software) ## 관련 범주 - [이메일 마케팅 소프트웨어](https://www.capterra.co.kr/directory/30013/email-marketing/software) - [소셜 미디어 마케팅 소프트웨어](https://www.capterra.co.kr/directory/30781/social-media-marketing/software) - [소셜 미디어 관리 소프트웨어](https://www.capterra.co.kr/directory/30939/social-media-management/software) - [데이터 관리 플랫폼 소프트웨어](https://www.capterra.co.kr/directory/32261/data-management-platforms/software) - [리드 생성 소프트웨어](https://www.capterra.co.kr/directory/30963/lead-generation/software) ## 대안 1. [Brevo](https://www.capterra.co.kr/software/132996/brevo) — 4.6/5 (3523 reviews) 2. [EngageBay CRM](https://www.capterra.co.kr/software/178819/engagebay-marketing) — 4.6/5 (912 reviews) 3. [Marketo Engage](https://www.capterra.co.kr/software/75130/marketo-lead-management) — 4.3/5 (716 reviews) 4. [Omnisend](https://www.capterra.co.kr/software/153508/omnisend) — 4.7/5 (837 reviews) 5. [monday AI Work Platform](https://www.capterra.co.kr/software/147657/monday-com) — 4.6/5 (6121 reviews) ## 리뷰 ### "Five Stars and a Thumbs Up\!" — 5.0/5 > **Kenidra** | *2026년 2월 13일* | 컴퓨터 및 네트워크 보안 | Recommendation rating: 10.0/10 > > **장점**: What I like most about Salesforce is how the customer's information populates. I can see all their information. > > **단점**: Sometimes the costumers profile don't populate so we have create a profile for them. This usually doesn't happen. > > I recommend Salesforce to anyone. There's also the knowledge base where I can find the information I need for the customers. ----- ### "App for clean business\!" — 5.0/5 > **Andrew** | *2026년 2월 12일* | 건강, 웰빙 및 피트니스 | Recommendation rating: 10.0/10 > > **장점**: As a sales agent sales force provides me a place to easily keep up with my book of business while providing me the tools to retain and grow my business\! > > **단점**: Sales force does great at reminders but I would love to see AI/AI assisted programs being integrated. > > I love sales force\! To me it has completely eliminated excel spreadsheets. I now 100% keep up with my business in salesforce only\! ----- ### "A robust platform for complex, data-driven marketing at scale" — 5.0/5 > **Elena** | *2026년 9월 29일* | 비영리 조직 관리 | Recommendation rating: 8.0/10 > > **장점**: Powerful automation and segmentation for multi-channel campaign, plus deep integration with Salesforce CRM for unified customer data > > **단점**: Steep learning curve, especially with Journey Builder and AMPscript. Setup and configuration often require specialized expertise > > Saleforce Marketing Cloud is a robust platform for complex, data-driven marketing at scale. Powerful once mastered, but the investment in time and training is significant ----- ### "A Powerful (Albeit Flawed) Tool for the Enterprise" — 3.0/5 > **Taylor** | *2026년 4월 20일* | 비영리 조직 관리 | Recommendation rating: 3.0/10 > > **장점**: Salesforce Marketing Cloud is the most powerful marketing automation platform I've used in my ten year career. Its send speed is unmatched, even on multi-step automations across different channels. > > **단점**: The user interface is pretty awful. It looks like five or six different tools smashed together with one unifying menu bar (because that is what it is). This makes it hard to learn and greatly hampers ease of use for non-technical employees. The syncing with Salesforce Sales Cloud also leaves a lot to be desired. It does a good job of ingesting CRM data, but doesn't round-trip any of the changes made within SFMC to the CRM (i.e. updated contact info). > > Marketing Cloud is much more than an email management platform. It is capable of things that were way beyond the scope of my organization's needs. And it was just too expensive to justify renewing our contract when we only used a quarter of its functionality. Larger orgs and multi-brand enterprises are definitely the target market for this tool, not small nonprofits like my employer. ----- ### "A Decent Choice for Marketing Teams" — 5.0/5 > **Clara** | *2026년 7월 31일* | 화장품 | Recommendation rating: 8.0/10 > > **장점**: Salesforce Marketing Cloud is pretty solid for campaign management. We've used it for about a year, and it's worked well enough for our needs. The interface took a bit to figure out, but our team got the hang of it. I like the workflow automation features, especially the 'journey builder'. It's really helpful for creating multi-step campaigns. > > **단점**: One thing that's kind of annoying is the lack of a built-in A/B testing tool. We've had to use a third-party integration to get that functionality, which adds extra complexity to our workflow. Also, the documentation could be better – sometimes it's hard to find the information we need. Overall, though, it's a good product. > > Overall, I've had a solid experience with Salesforce Marketing Cloud, with its robust features and regular use making it a valuable tool in my role. However, I've encountered some minor integration issues and occasional steep learning curves, preventing it from being a truly seamless experience. ----- Page: 1 / 23\ 다음: [Next page](https://www.capterra.co.kr/software/7723/salesforce-marketing-cloud?page=2) ## Links - [View on Capterra](https://www.capterra.co.kr/software/7723/salesforce-marketing-cloud) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data