기업의 더 효율적인 소프트웨어
선택을 위한 15년 지원 경험

Marketo Engage

Marketo Engage

Marketo Engage은(는) 무엇인가요?

Adobe Marketo Engage는 크로스 채널 캠페인의 조정 및 실행을 위해 중앙화된 마케팅 허브로서 복잡한 구매 여정 전반의 고객 확보, 참여, 육성, 확대 및 보존을 도와줍니다. Marketo Engage는 마케팅과 영업 간의 조정을 촉진하고 조직에서 규모에 맞게 효율적으로 수익과 성장을 높일 수 있게 도와줍니다.

Marketo Engage은(는) 누가 사용하나요?

고객 육성, 맞춤화되고 확장 가능한 세분화, 개인화 및 심층적인 고객 참여가 필요한 B2B 또는 B2C 기업을 위한 제품입니다.

Marketo Engage 소프트웨어 - 1
Marketo Engage 소프트웨어 - 2
Marketo Engage 소프트웨어 - 3
Marketo Engage 소프트웨어 - 4
Marketo Engage 소프트웨어 - 5

Marketo Engage에 대해 확실하지 않으세요? 인기 있는 대안 제품과 비교

Marketo Engage

Marketo Engage

4.3 (685)
발견된 가격 없음
무료 버전
무료 체험판
169
138
3.8 (685)
3.8 (685)
3.9 (685)
시작 가격
가격 옵션
특징
통합
사용 편의성
비용 대비 가치
고객 서비스 소프트웨어
US$14.99
무료 버전
무료 체험판
228
33
4.5 (638)
4.7 (638)
4.8 (638)
녹색 등급 막대는 평균 등급과 리뷰 수에 따라 결정되는 최우수 제품을 보여줍니다.

Marketo Engage의 다른 적합한 대안

EngageBay CRM
최상위 등급 기능
마케팅 자동화
연락처 관리
이메일 캠페인 관리
Pipedrive
최상위 등급 기능
리드 관리
연락처 관리
판매 파이프라인 관리
Salesforce Marketing Cloud
최상위 등급 기능
보고/분석
이메일 캠페인 관리
캠페인 관리

Marketo Engage 리뷰

평균 점수

종합
4.3
사용 편의성
3.8
고객 서비스 소프트웨어
3.9
특징
4.3
비용 대비 가치
3.8

회사 규모(직원 수)별 리뷰

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Jana
Jana
미국의 Senior Director Of Marketing
검증된 LinkedIn 사용자
컴퓨터 소프트웨어, 10,000+ 직원
소프트웨어 사용 목적: 1년 이상
리뷰어 출처

A top-tier marketing automation service.

5.0 6개월 전

주석: With Adobe Marketo Engage, we can now automate our lead marketing cycle and zero in on the most likely customers. As a result, we were able to do more and see better outcomes. The quality of reports must increase. Email layout and scripting are two areas that might use a lot more work. Even though solutions like Integration LaunchPoint are great for processing campaigns and automating other tasks, they may benefit from being more easily integrated with other apps.

장점:

Unlike with competitors like Hubspot and Pardot, users are not limited in the ways they may approach program and campaign administration. Adobe continues to put resources into improving its add-ons and compatibilities. Marketo serves as our central center for all of our marketing efforts, and we're working to integrate Adobe and other natively linked products in the near future.

단점:

Marketo is harder to compete with because of all the moving parts it has. There is also a learning curve associated with making the most of Marketo. Marketo requires a dedicated staff member in order to function properly.

Emma
Emma
미국의 Senior Director Product Marketing
검증된 LinkedIn 사용자
병원 및 의료, 10,000+ 직원
소프트웨어 사용 목적: 1년 이상
리뷰어 출처

Definitely one of the top Marketing automation tools out there.

4.0 6개월 전

주석: Marketo Engage is our primary email management solution; we process a high amount of messages daily, and the software helps us stay on top of everything while also automating our responses to clients and providing them with a faster turnaround time and more focus. It is also used to handle promotional emails and social media platforms, where we provide all of our products and services in a dynamic and effective manner. In addition, it serves us well in the billing department since it allows us to fully automate the sending of electronic bills to our clients.

장점:

Marketo has some of the greatest email marketing tools I've used, including an intuitive email editor and the option to try out dynamic content. It also provides thorough information on your email's deliverability. In fact, consumers may be graded and scored so that they can be researched and analyzed by different departments, making it a great choice for customer management. The software has a straightforward layout and is comfortable to use. In particular, I'd like to call attention to the reports, as we are able to provide individualized information on the job that is being carried out, and how they may be supplemented by social networks for the purpose of running marketing campaigns with a calendar option and webinars.

단점:

Though I believe Marketo Engage to be the most comprehensive and best-suited solution for businesses today, I believe there is always potential for growth in features like connectivity with Salesforce, and I also believe that we need tutorials. The present learning curve is steep due to the complexity of the interface, which makes it difficult for those with less knowledge to use the program. The in-built reports are highly comprehensive, but they are difficult to analyze, thus we need more tools within the program.

Cynthia
미국의 Operations associate officer
금융 서비스, 1,001~5,000 직원
소프트웨어 사용 목적: 1년 이상
리뷰어 출처

Marketo's Automation Mastery and Lead Management Excellence

5.0 지난달 신규

주석: We can develop focused and interesting campaigns thanks to its personalisation features, which greatly raises customer engagement.

장점:

The comprehensive lead tracking and scoring solution provided by Marketo's lead management capabilities is exceptional. Our campaigns can be customised based on the unique behaviours and preferences of each customer thanks to Marketo's personalisation features, which produce more relevant and engaging relationships.

단점:

Its campaign cloning options are not very flexible, particularly when duplicating more complex campaigns with different assets and setups.

Alicia
스페인의 Senior Advisor
자동차, 11~50 직원
소프트웨어 사용 목적: 1년 이상
리뷰어 출처

Marketo Engage has been a game-changer for my marketing efforts. It has streamlined my processes and improved my campaign performance.

3.0 2개월 전

장점:

I love how user-friendly Marketo Engage is. It has helped me to automate my marketing campaigns and effectively nurture leads.

단점:

The reporting features could be more robust. I would like to see more advanced analytics and reporting capabilities in the future.

Jose Manuel
스페인의 Marketing Manager
마케팅 및 광고, 자영업
소프트웨어 사용 목적: 2년 이상
리뷰어 출처

Email marketing with a wide array of versatile features.

5.0 2개월 전

주석: When it came to selecting an email marketing platform, I was seeking more extensive options than what Mailchimp provided. A colleague of mine recommended Marketo Engage due to its expansive feature set and capabilities. He was right.

장점:

Marketo Engage serves as a robust asset in your email marketing arsenal, offering a wide array of versatile features.

단점:

Marketo Engage serves as a robust asset in your email marketing arsenal, offering a wide array of versatile features.