--- description: 검증된 사용 후기를 확인하고 Marketo Engage 사용성, 특징, 가격, 장점과 단점에 대한 자세한 정보를 확인해보세요! 비슷한 경쟁 제품도 확인이 가능합니다. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Marketo Engage 가격, 사용 후기, 평점 | 켑테라 Capterra --- Breadcrumb: [홈](/) > [마케팅 자동화 소프트웨어](/directory/6/marketing-automation/software) > [Marketo Engage](/software/75130/marketo-lead-management) # Marketo Engage Canonical: https://www.capterra.co.kr/software/75130/marketo-lead-management Page: 1 / 30\ 다음: [Next page](https://www.capterra.co.kr/software/75130/marketo-lead-management?page=2) > 강력하고 사용하기 쉬운 마케팅 자동화 소프트웨어를 통해 양질의 영업 기회를 확보하고 마케팅 지출을 수익으로 전환할 수 있게 도와줍니다. > > Verdict: Rated **4.3/5** by 710 users. Top-rated for **추천 가능성**. ----- ## Overview ### Marketo Engage은(는) 누가 사용하나요? 고객 육성, 맞춤화되고 확장 가능한 세분화, 개인화 및 심층적인 고객 참여가 필요한 B2B 또는 B2C 기업을 위한 제품입니다. ## Quick Stats & Ratings | Metric | Rating | Detail | | **종합** | **4.3/5** | 710 리뷰 | | 사용 편의성 | 3.8/5 | Based on overall reviews | | 고객 지원 | 3.9/5 | Based on overall reviews | | 비용 대비 가치 | 3.8/5 | Based on overall reviews | | 특징 | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 추천 가능성) | ## 공급업체 정보 - **회사**: Adobe - **Founded**: 1982 ## Commercial Context - **Pricing model**: (무료 체험판) - **Target Audience**: 자영업, 2~10, 11~50, 51~200, 201~500, 501~1,000, 1,001~5,000, 5,001~10,000, 10,000+ - **Deployment & Platforms**: 클라우드, SaaS, 웹 기반 - **Supported Languages**: 독일어, 스페인어, 영어, 일본어, 포르투갈어, 프랑스어 - **Available Countries**: 그린란드, 남아프리카, 네덜란드, 노르웨이, 뉴질랜드, 대만, 대한민국, 덴마크, 독일, 레바논, 루마니아, 룩셈부르크, 리비아, 멕시코, 모로코, 모리타니, 몬테네그로, 몰도바, 미국, 미국령 버진아일랜드 and 60 more ## 특징 - CRM Integration - Mobile Optimization - ROI Tracking - Real-Time Analytics - Responsive Web Design - SEO 관리 - 경보/통지 - 고객 기록 - 고객 데이터베이스 - 고객 세분화 - 고객 환경 관리 - 교차 채널 속성 - 권장 사항 - 다중 캠페인 - 대상 계정 식별 - 대시보드 - 데이터 시각화 - 랜딩 페이지/웹 양식 - 리드 생성 - 마케팅 자동화 - 멀티 터치 속성 - 상호 작용 추적 - 성능 관리 - 성능 메트릭 - 소셜 미디어 통합 - 속성 모델링 - 시각 분석 - 실시간 편집 - 연락처 관리 - 오디언스 타겟팅 - 웹 사이트 관리 - 웹 사이트 맞춤 설정 - 웹 사이트 분석 - 이메일 추적 - 전환 추적 - 채널 관리 - 캠페인 계획 - 캠페인 관리 - 캠페인 분석 - 캠페인 일정 관리 - 캠페인 추적 - 커뮤니케이션 관리 - 콘텐츠 게시 옵션 - 콘텐츠 공유 - 콘텐츠 관리 - 콘텐츠 라이브러리 - 판매 활동 관리 - 행동 분석 - 행동 타겟팅 - 협업 도구 ... and 62 more features ## Integrations (120 total) - 123FormBuilder - AdRoll - Allocadia - Azuqua - Bedrock Data - Box - Brainshark - Built.io Flow - Bynder - CAKE POS - Calendly - Call Loop - CallRail - Ceros - Cirrus Insight ... and 105 more integrations ## Support Options - 이메일/지원 센터 - FAQ/포럼 - 지식 기반 - 전화 지원 - 24/7(실시간 담당자) - 채팅 ## Category - [마케팅 자동화 소프트웨어](https://www.capterra.co.kr/directory/6/marketing-automation/software) ## 관련 범주 - [마케팅 자동화 소프트웨어](https://www.capterra.co.kr/directory/6/marketing-automation/software) - [영업 인력 자동화](https://www.capterra.co.kr/directory/12/sales-force-automation/software) - [리드 관리 소프트웨어](https://www.capterra.co.kr/directory/30017/lead-management/software) - [올인원 마케팅 플랫폼 소프트웨어](https://www.capterra.co.kr/directory/32155/all-in-one-marketing/software) - [판매 지원 소프트웨어](https://www.capterra.co.kr/directory/30798/sales-enablement/software) ## 대안 1. [Brevo](https://www.capterra.co.kr/software/132996/brevo) — 4.6/5 (3418 reviews) 2. [EmailOctopus](https://www.capterra.co.kr/software/147415/emailoctopus) — 4.8/5 (655 reviews) 3. [EngageBay CRM](https://www.capterra.co.kr/software/178819/engagebay-marketing) — 4.7/5 (907 reviews) 4. [Omnisend](https://www.capterra.co.kr/software/153508/omnisend) — 4.7/5 (836 reviews) 5. [Salesforce Marketing Cloud](https://www.capterra.co.kr/software/7723/salesforce-marketing-cloud) — 4.2/5 (529 reviews) ## 리뷰 ### "Marketo Magic\!" — 5.0/5 > **Mai** | *2026년 3월 7일* | 숙박업 | Recommendation rating: 10.0/10 > > **장점**: Integrating Marketo to our team was a breeze and the customer support helped make the implementation seamless for everyone\! > > **단점**: Thus far, NO cons\! The team has adapted quickly and we're already incorporating the platform into our daily routines. > > We onboarded with Marketo recently and have been incredibly pleased with the seamless integration\! Our sales and marketing team are using it with ease\! ----- ### "A.Mullican Views on Marketo Engage Utilization" — 5.0/5 > **Andrew** | *2025년 4월 14일* | 디자인 | Recommendation rating: 10.0/10 > > **장점**: Marketo Engage facilitates robust marketing automation capabilities which help boost sales and in long run leads to high ROI. > > **단점**: Ever since I incorporated Marketo Engage, I have never come across bugs when creating, customizing and sending outbound marketing emails. ----- ### "Powerful workflows, but full-time help will be required." — 2.0/5 > **검증된 리뷰어** | *2025년 1월 26일* | 컴퓨터 소프트웨어 | Recommendation rating: 2.0/10 > > **장점**: Powerful workflows, particularly when attached to lead nurturing email campaigns. If your team keeps a very clean Salesforce or CRM instance, there's an awful lot you can segment and action off of. > > **단점**: If something is broken in the product, you'd better have a PhD in Marketo in order to track down exactly what it is. The product's usability and assorted tooltips leave a lot to be desired. This is why 95% of Marketo customers have to hire a full-time administrator to wield it. You either know how to use it from deep years of experience, or you're going to have to spend a lot of time figuring it out. > > Overall, my experience was poor...though there were a few highlights along the way. Again, the segmentation and workflow actioning that it provides are very powerful. But you're cowed in by a labyrinth of folders and redundant workflow rules that make it very hard to remain nimble once you've built the whole system out. ----- ### "A Marketing Automation Platform that can do anything, any way." — 4.0/5 > **Logan** | *2026년 1월 8일* | 시설 서비스 | Recommendation rating: 8.0/10 > > **장점**: I love the way Marketo Engage's file structuring allows for really detailed nomenclature. in addition, the full customizability of leads and their data, fields, and querying off those fields is really great. > > **단점**: I pretty strongly dislike the "Marketo Logic," where at times logic filters in Marketo do not make sense. It is important to take time to understand how Marketo handles IS, IS NOT, CONTAINS, and NOT CONTAINS to avoid sending mistakes. > > Overall, Marketo was hands down my FAVORITE Marketing Automation Platform. the versatility and ability to do the same thing 100 ways is both a blessing and a curse; blessing if you create playbooks, curse if everyone does it their own way. Sit down with admins and users and determine major processes, workflows, and master lists together to save a headache later ----- ### "Robust Application" — 5.0/5 > **Haley** | *2025년 6월 29일* | 컴퓨터 소프트웨어 | Recommendation rating: 8.0/10 > > **장점**: Marketo engage is extremely robust compared to other similar products I’ve used for lead management and marketing automation. > > **단점**: I will admit it is not for the faint of heart\! Teams using Marketo Engage will have the most success with experienced and technical Marketing Ops personnel to onboard the solution and engineer the respective workflows and automation according to their business. > > I have a positive experience with Marketo Engage and would highly recommend it overall. The ability to analyze data captured by this application is amazing and we were able to capture great insights and pivot accordingly. The app is advanced and can become cumbersome and manual if managed incorrectly by a team, which is something we experienced at first. ----- Page: 1 / 30\ 다음: [Next page](https://www.capterra.co.kr/software/75130/marketo-lead-management?page=2) ## Links - [View on Capterra](https://www.capterra.co.kr/software/75130/marketo-lead-management) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data