--- description: 검증된 사용 후기를 확인하고 Marketo Engage 사용성, 특징, 가격, 장점과 단점에 대한 자세한 정보를 확인해보세요! 비슷한 경쟁 제품도 확인이 가능합니다. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Marketo Engage 가격, 사용 후기, 평점 | 켑테라 Capterra --- Breadcrumb: [홈](/) > [마케팅 자동화 소프트웨어](/directory/6/marketing-automation/software) > [Marketo Engage](/software/75130/marketo-lead-management) # Marketo Engage Canonical: https://www.capterra.co.kr/software/75130/marketo-lead-management Page: 1 / 30\ 다음: [Next page](https://www.capterra.co.kr/software/75130/marketo-lead-management?page=2) > 강력하고 사용하기 쉬운 마케팅 자동화 소프트웨어를 통해 양질의 영업 기회를 확보하고 마케팅 지출을 수익으로 전환할 수 있게 도와줍니다. > > Verdict: Rated **4.3/5** by 713 users. Top-rated for **추천 가능성**. ----- ## Overview ### Marketo Engage은(는) 누가 사용하나요? 고객 육성, 맞춤화되고 확장 가능한 세분화, 개인화 및 심층적인 고객 참여가 필요한 B2B 또는 B2C 기업을 위한 제품입니다. ## Quick Stats & Ratings | Metric | Rating | Detail | | **종합** | **4.3/5** | 713 리뷰 | | 사용 편의성 | 3.8/5 | Based on overall reviews | | 고객 지원 | 3.9/5 | Based on overall reviews | | 비용 대비 가치 | 3.8/5 | Based on overall reviews | | 특징 | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 추천 가능성) | ## 공급업체 정보 - **회사**: Adobe - **Founded**: 1982 ## Commercial Context - **Pricing model**: (무료 체험판) - **Target Audience**: 자영업, 2\~10, 11\~50, 51\~200, 201\~500, 501\~1,000, 1,001\~5,000, 5,001\~10,000, 10,000+ - **Deployment & Platforms**: 클라우드, SaaS, 웹 기반 - **Supported Languages**: 독일어, 스페인어, 영어, 일본어, 포르투갈어, 프랑스어 - **Available Countries**: 그린란드, 남아프리카, 네덜란드, 노르웨이, 뉴질랜드, 대만, 대한민국, 덴마크, 독일, 레바논, 루마니아, 룩셈부르크, 리비아, 멕시코, 모로코, 모리타니, 몬테네그로, 몰도바, 미국, 미국령 버진아일랜드 and 60 more ## 특징 - Mobile Optimization - ROI Tracking - SEO 관리 - SMS Marketing - 경보/통지 - 고객 기록 - 고객 데이터베이스 - 고객 세분화 - 고객 환경 관리 - 교차 채널 속성 - 구독자 관리 - 권장 사항 - 끌어서 놓기 - 다중 계정 관리 - 대상 계정 식별 - 대시보드 - 데이터 시각화 - 랜딩 페이지/웹 양식 - 리드 생성 - 마케팅 자동화 - 멀티 터치 속성 - 상호 작용 추적 - 성능 관리 - 성능 메트릭 - 소셜 미디어 통합 - 속성 모델링 - 시각 분석 - 실시간 편집 - 연락처 관리 - 웹 사이트 관리 - 웹 사이트 맞춤 설정 - 웹 사이트 분석 - 이메일 추적 - 전환 추적 - 참여 추적 - 채널 관리 - 캠페인 계획 - 캠페인 관리 - 캠페인 분석 - 캠페인 일정 관리 - 캠페인 추적 - 커뮤니케이션 관리 - 콘텐츠 게시 옵션 - 콘텐츠 관리 - 콘텐츠 라이브러리 - 판매 활동 관리 - 행동 분석 - 행동 타겟팅 - 협업 도구 - 활동 추적 ... and 62 more features ## Integrations (119 total) - 123FormBuilder - AdRoll - Allocadia - Azuqua - Bedrock Data - Box - Brainshark - Built.io Flow - Bynder - CAKE POS - Calendly - Call Loop - CallRail - Ceros - Cirrus Insight ... and 104 more integrations ## Support Options - 이메일/지원 센터 - FAQ/포럼 - 지식 기반 - 전화 지원 - 24/7(실시간 담당자) - 채팅 ## Category - [마케팅 자동화 소프트웨어](https://www.capterra.co.kr/directory/6/marketing-automation/software) ## 관련 범주 - [마케팅 자동화 소프트웨어](https://www.capterra.co.kr/directory/6/marketing-automation/software) - [영업 인력 자동화](https://www.capterra.co.kr/directory/12/sales-force-automation/software) - [리드 관리 소프트웨어](https://www.capterra.co.kr/directory/30017/lead-management/software) - [올인원 마케팅 플랫폼 소프트웨어](https://www.capterra.co.kr/directory/32155/all-in-one-marketing/software) - [판매 지원 소프트웨어](https://www.capterra.co.kr/directory/30798/sales-enablement/software) ## 대안 1. [Brevo](https://www.capterra.co.kr/software/132996/brevo) — 4.6/5 (3512 reviews) 2. [EmailOctopus](https://www.capterra.co.kr/software/147415/emailoctopus) — 4.8/5 (655 reviews) 3. [EngageBay CRM](https://www.capterra.co.kr/software/178819/engagebay-marketing) — 4.6/5 (910 reviews) 4. [Omnisend](https://www.capterra.co.kr/software/153508/omnisend) — 4.7/5 (836 reviews) 5. [Salesforce Marketing Cloud](https://www.capterra.co.kr/software/7723/salesforce-marketing-cloud) — 4.2/5 (531 reviews) ## 리뷰 ### "Powerful Marketing Automation Platform for Complex Customer Journeys" — 4.0/5 > **Jerrid** | *2026년 8월 5일* | 컴퓨터 소프트웨어 | Recommendation rating: 8.0/10 > > **장점**: What I liked most about Marketo Engage was the depth of its automation capabilities. It gives teams a lot of control over lead nurturing, segmentation, campaign logic, scoring, and engagement tracking. For organizations with longer sales cycles or multiple customer segments, that flexibility is very valuable. I also like that it can help connect marketing activity to customer behavior, which supports better decisions around positioning, lifecycle communication, and product-led growth. > > **단점**: What I liked least was the learning curve. Marketo is powerful, but it is not always intuitive, especially for smaller teams or consultants who are not using it every day. Setting up campaigns, managing lists, and troubleshooting workflows can take time. It also tends to make more sense for mid-sized to larger organizations, so the cost and complexity may be harder to justify for smaller teams. > > Overall, my experience with Adobe Marketo Engage has been positive. As a solo Product Management consultant, I see it as a strong platform for organizations that need advanced marketing automation and better visibility into customer engagement. It is especially useful when marketing and sales teams are managing complex customer journeys at scale. The platform is mature, flexible, and well-suited for companies with clear processes and the resources to manage it properly. That said, it can feel heavier than necessary for smaller teams or those looking for something simple and quick to adopt. ----- ### "A.Mullican Views on Marketo Engage Utilization" — 5.0/5 > **Andrew** | *2025년 4월 14일* | 디자인 | Recommendation rating: 10.0/10 > > **장점**: Marketo Engage facilitates robust marketing automation capabilities which help boost sales and in long run leads to high ROI. > > **단점**: Ever since I incorporated Marketo Engage, I have never come across bugs when creating, customizing and sending outbound marketing emails. ----- ### "Long winded email distribution" — 2.0/5 > **검증된 리뷰어** | *2026년 2월 10일* | 마케팅 및 광고 | Recommendation rating: 1.0/10 > > **장점**: Keeps records and distribution lists up to date as you can easily make updates. Allows for easy approvals by other team members > > **단점**: Hard to navigate, feels repetitive. convoluted ways of filtering distribution lists which leaves open to error. ----- ### "Marketo does work, just get your wallet ready." — 4.0/5 > **Edward** | *2026년 6월 1일* | 마케팅 및 광고 | Recommendation rating: 8.0/10 > > **장점**: The lead scoring makes sense, after the learning curve. Have been using multi-touch campaigns for three clients, and no such data bleeding between accounts. Email builder allows for duplicate templates in workspaces, saving hours. They have a good API documentation, my developer got our CRM talking to them in 2 days. > > **단점**: It took three weeks to set up with their ‘implementation specialist' who obviously had no experience of agencies. Support tickets require 48+ hours, unless you're on the enterprise level. The remarkable increase in premium compared with the standard is madness on the part of a little shop like ours. > > For most small agencies, it was more than what they needed but we wanted something that wouldn't break down if our clients need enterprise-level reporting. Perfect if you're willing to put up with the price and the setup process. I did look at alternatives, but we're holding onto it. ----- ### "Robust Application" — 5.0/5 > **Haley** | *2025년 6월 29일* | 컴퓨터 소프트웨어 | Recommendation rating: 8.0/10 > > **장점**: Marketo engage is extremely robust compared to other similar products I’ve used for lead management and marketing automation. > > **단점**: I will admit it is not for the faint of heart\! Teams using Marketo Engage will have the most success with experienced and technical Marketing Ops personnel to onboard the solution and engineer the respective workflows and automation according to their business. > > I have a positive experience with Marketo Engage and would highly recommend it overall. The ability to analyze data captured by this application is amazing and we were able to capture great insights and pivot accordingly. The app is advanced and can become cumbersome and manual if managed incorrectly by a team, which is something we experienced at first. ----- Page: 1 / 30\ 다음: [Next page](https://www.capterra.co.kr/software/75130/marketo-lead-management?page=2) ## Links - [View on Capterra](https://www.capterra.co.kr/software/75130/marketo-lead-management) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data