--- description: 검증된 사용 후기를 확인하고 Google Analytics 360 사용성, 특징, 가격, 장점과 단점에 대한 자세한 정보를 확인해보세요! 비슷한 경쟁 제품도 확인이 가능합니다. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Google Analytics 360 가격, 사용 후기, 평점 | 켑테라 Capterra --- Breadcrumb: [홈](/) > [웹 분석 소프트웨어](/directory/30073/web-analytics/software) > [Google Analytics 360](/software/177042/google-analytics) # Google Analytics 360 Canonical: https://www.capterra.co.kr/software/177042/google-analytics Page: 1 / 325\ 다음: [Next page](https://www.capterra.co.kr/software/177042/google-analytics?page=2) > 고객 웹 사이트 상호 작용에 대한 통찰력을 얻을 수 있게 도와주는 마케팅 담당자, BI 직원 및 온라인 비즈니스를 위한 엔터프라이즈급 분석 플랫폼입니다. > > Verdict: Rated **4.7/5** by 8101 users. Top-rated for **추천 가능성**. ----- ## Overview ### Google Analytics 360은(는) 누가 사용하나요? Google Analytics 360은 마케팅 담당자, BI 전문가 및 온라인 비즈니스가 고객 웹 사이트 행동에 대한 통찰력을 얻을 수 있게 도와줍니다. 모든 산업 부문의 엔터프라이즈급 기업에 적합합니다. ## Quick Stats & Ratings | Metric | Rating | Detail | | **종합** | **4.7/5** | 8101 리뷰 | | 사용 편의성 | 4.2/5 | Based on overall reviews | | 고객 지원 | 4.2/5 | Based on overall reviews | | 비용 대비 가치 | 4.7/5 | Based on overall reviews | | 특징 | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 추천 가능성) | ## 공급업체 정보 - **회사**: Google ## Commercial Context - **Pricing model**: (Free version available) - **Target Audience**: 자영업, 2\~10, 11\~50, 51\~200, 201\~500, 501\~1,000, 1,001\~5,000, 5,001\~10,000, 10,000+ - **Deployment & Platforms**: 클라우드, SaaS, 웹 기반, Android(모바일) - **Supported Languages**: 네덜란드어, 노르웨이어, 덴마크어, 독일어, 러시아어, 스웨덴어, 스페인어, 아랍어, 아일랜드어, 영어, 우크라이나어, 이탈리아어, 인도네시아어, 일본어, 중국어, 중국어, 체코어, 태국어, 튀르키예어, 포르투갈어, 포르투갈어, 폴란드어, 프랑스어, 핀란드어, 한국어, 헝가리어, 히브리어 - **Available Countries**: 가나, 가봉, 가이아나, 감비아, 건지, 과들루프, 과테말라, 괌, 그레나다, 그리스, 그린란드, 기니, 기니비사우, 나미비아, 나우루, 나이지리아, 남극 대륙, 남수단, 남아프리카, 네덜란드 and 229 more ## 특징 - API - KPI 모니터링 - Real-Time Analytics - Real-Time Data - Real-Time Reporting - Third-Party Integrations - 검색/필터 - 경보/통지 - 고객 데이터베이스 - 고객 세분화 - 깔때기 분석 - 다중 데이터 소스 - 대시보드 - 대시보드 만들기 - 대화형 보고서 - 데이터 가져오기/내보내기 - 데이터 검색 - 데이터 관리 - 데이터 시각화 - 데이터 집계 - 데이터 캡처 및 전송 - 데이터 커넥터 - 맞춤형 대시보드 - 맞춤형 보고서 - 보고 및 통계 - 보고/분석 - 사용량 추적/분석 - 사용자 상호 작용 추적 - 사이트 시간 추적 - 성능 메트릭 - 액세스 제어/권한 - 예측 - 웹 사이트 분석 - 위젯 - 임시 보고 - 전환 추적 - 증강 분석 - 캠페인 추적 - 협업 도구 - 활동 대시보드 ## Integrations (5 total) - Google Ads - Google Search Console - Google Tag Manager 360 - Shopify - WordPress ## Support Options - 이메일/지원 센터 - FAQ/포럼 - 지식 기반 - 채팅 ## Category - [웹 분석 소프트웨어](https://www.capterra.co.kr/directory/30073/web-analytics/software) ## 관련 범주 - [웹 분석 소프트웨어](https://www.capterra.co.kr/directory/30073/web-analytics/software) - [보고 소프트웨어](https://www.capterra.co.kr/directory/30053/reporting/software) - [제품 분석 소프트웨어](https://www.capterra.co.kr/directory/32915/product-analytics/software) - [대시보드 소프트웨어](https://www.capterra.co.kr/directory/30839/dashboard/software) - [데이터 시각화 소프트웨어](https://www.capterra.co.kr/directory/30696/data-visualization/software) ## 대안 1. [Looker](https://www.capterra.co.kr/software/169053/looker) — 4.5/5 (285 reviews) 2. [Lucky Orange](https://www.capterra.co.kr/software/150695/lucky-orange) — 4.7/5 (266 reviews) 3. [Adverity](https://www.capterra.co.kr/software/162524/datatap) — 4.5/5 (26 reviews) 4. [Sisense](https://www.capterra.co.kr/software/86955/sisense) — 4.5/5 (378 reviews) ## 리뷰 ### "GA 360- giving you the insight you need, when you need it" — 4.0/5 > **John** | *2026년 7월 16일* | 경영 컨설팅 | Recommendation rating: 8.0/10 > > **장점**: It is vital that I know not only my own, but our customer's website traffic in great detail, and GA 360 does deliver very well on that. We can get details that we just can't get easily any other way. > > **단점**: The cost and the very steep learning curve are top of the list for looking at other platforms, but if you need the details for your organization, you very well can benefit from what you get. > > For the past year we have enjoyed the GA360 platform. It has given us a fresh perspective and insight into our customer's online behavior that we were missing before, thus helping us to tailor specific marketing campaigns on-the-fly as needed. It's sort of been a game-changer. ----- ### "Great And Complete Analytics Tools" — 4.0/5 > **Calixte** | *2025년 12월 7일* | 컴퓨터 소프트웨어 | Recommendation rating: 9.0/10 > > **장점**: Google analytics is a really easy to use tool, with no cost. It’s really easy to integrate to any website and a lot of solutions support it natively. > > **단점**: Google Analytics is often blocked by browser/browser extension, whereas self-made solution is usually not detected by tracking blocker ----- ### "My experience with Google Analytics 360." — 3.0/5 > **Yasmine** | *2026년 7월 1일* | 정보 기술 및 서비스 | Recommendation rating: 8.0/10 > > **장점**: Google Analytics 360 helps us to understand our customers behaviour in our website so that we are able to optimize our marketing strategies and eCommerce performance. The product also helps us in campaign management and real-time user interaction tracking. I like its ease of use and availability of real-time customer support services. > > **단점**: Google Analytics 360 does not support other languages apart from English. It's customization is also limited and is not available in free version. > > Generally Google Analytics 360 software has served us well. It has automated various processes in our organisation and provided us with real-time customer journey analytics and data analysis. The software is also very well suited in customer feedback collection and site search tracking. ----- ### "Intelligent source need not be daunting" — 5.0/5 > **Maria** | *2026년 5월 25일* | 건강, 웰빙 및 피트니스 | Recommendation rating: 10.0/10 > > **장점**: I like the segregation of data and how it all seems to surprisingly come together. It's like intelligence in one place. > > **단점**: To be honest I'd like it to be a little more like Turbo Tax. Each area having a detailed video explaining how and why it's there. But once you get the hang of it. You're good. Long learning curve for me. > > It is very pleasant experience. You just need to be patient with yourself. Data is important to me and I get it every time. ----- ### "Google analytics is industry standard" — 5.0/5 > **Isaac** | *2025년 7월 23일* | 소비자 상품 | Recommendation rating: 3.0/10 > > **장점**: It’s gives us incredible insights of our Shopify store and our mobile app as well. It’s so industry standard I don’t know any business not using google analytics. > > **단점**: It’s has a deceptively simply looking interface for being such a huge and complex technology. The learning curve is very steep. > > Having expert helps makes it a lot better, but even without the expert help Google has a lot of resources that are also useful. I highly recommend. ----- Page: 1 / 325\ 다음: [Next page](https://www.capterra.co.kr/software/177042/google-analytics?page=2) ## Links - [View on Capterra](https://www.capterra.co.kr/software/177042/google-analytics) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nb | | | nl | | | nl-BE | | | pt | | | pt-PT | | | tr | | ----- ## Structured Data