기업의 더 효율적인 소프트웨어
선택을 위한 18년 지원 경험

Celtra은(는) 무엇인가요?

Celtra는 비즈니스 전반에서 창의성이 유지될 수 있도록 지원하는 크리에이티브 자동화 회사입니다. 제품 또는 캠페인을 시작하거나, 글로벌 툴킷을 구축하거나, 성과를 견인할 때 Celtra를 사용하면 브랜드 무결성과 설계의 일관성을 유지하면서 뛰어난 창의성을 확장하고 변화시킬 수 있습니다. 당사 고객에는 adidas, Spotify, NBCU, WarnerMedia, Unilever 및 Shopify를 비롯한 세계에서 가장 창의적인 회사들이 포함됩니다.

Celtra은(는) 누가 사용하나요?

주요 브랜드, 미디어 발행사, 크리에이티브 에이전시, 광고 네트워크를 대상으로 합니다.

Celtra은(는) 어디에 배포할 수 있나요?

클라우드 기반
온프레미스

공급업체 정보

  • Celtra
  • 위치: 미국, Boston
  • 설립 연도: 2006

Celtra 지원

  • 채팅

사용 가능 국가

가나, 가봉, 가이아나, 감비아, 건지 및 기타 224개

언어

영어

Celtra 가격

시작 가격:

공급업체에서 제공되지 않음
  • 무료 체험판 없음
  • 무료 버전 없음

Celtra은(는) 무료 버전이 없고 무료 체험판을 제공하지 않습니다.

공급업체 정보

  • Celtra
  • 위치: 미국, Boston
  • 설립 연도: 2006

Celtra 지원

  • 채팅

사용 가능 국가

가나, 가봉, 가이아나, 감비아, 건지 및 기타 224개

언어

영어

Celtra 동영상 및 이미지

Celtra 소프트웨어 - 1
Celtra 소프트웨어 - 2
Celtra 소프트웨어 - 3
Celtra 소프트웨어 - 4
Celtra 소프트웨어 - 5
6개 더 보기
Celtra 동영상
Celtra 소프트웨어 - 1
Celtra 소프트웨어 - 2
Celtra 소프트웨어 - 3
Celtra 소프트웨어 - 4
Celtra 소프트웨어 - 5

Celtra 특징

  • 검색/필터
  • 광고 관리
  • 동적 콘텐츠
  • 맞춤 설정
  • 맞춤형 브랜딩
  • 맞춤형 템플릿
  • 설계 템플릿
  • 액세스 제어/권한
  • 오디언스 타겟팅
  • 워크플로 관리
  • 이미지 편집
  • 주석/참고
  • 캠페인 관리
  • 커스텀 글꼴
  • 콘텐츠 가져오기/내보내기
  • 파일 공유
  • 패턴, 색상 및 아트 스토리지
  • 협업 도구

Celtra 대안 제품 추천

하나의 직관적인 플랫폼에서 초기 요청부터 자산 주석까지 전체 광고 프로세스를 관리할 수 있습니다.
대행사 및 브랜드를 위한 최고의 광고 협업 및 온라인 프루핑 플랫폼입니다. Ziflow 자세히 알아보기
Creatopy는 기업이 자사 광고 제작 및 전달을 맞춤설정, 자동화 및 확장할 수 있게 도와주는 광고 설계 플랫폼입니다.
팀의 작업 수행을 도와주는 최고의 온라인 협업 화이트보드 플랫폼입니다.
Wrike는 마케팅 담당자를 위한 크리에이티브 업무 관리 플랫폼입니다. 제품 기능에는 사용자 정의 요청 양식, 프루핑 및 자동화된 워크플로가 포함되어 있습니다.
Asana는 팀 전반의 작업을 대규모로 구성하고 관리하는 가장 쉬운 방법입니다. Capterra에서 Asana를 최우수 기업으로 선정한 이유를 확인해 보십시오.
ClickUp은 작업의 미래를 보여주는, 모든 것을 대체할 수 있는 하나의 앱입니다. ClickUp은 2022년 성장이 가장 빠른 생산성 앱으로 선정되었습니다.
Flipsnack은 시장에서 가장 빠르게 PDF를 플립북으로 변환하는 변환기입니다. 카탈로그, 브로셔, 잡지 등을 더 쉽게 만들고 게시하세요.

Celtra 리뷰

평균 점수

종합
4.4
사용 편의성
4.2
고객 서비스 소프트웨어
4.3
특징
4.2
비용 대비 가치
4.2

회사 규모(직원 수)별 리뷰

  • <50
  • 51-200
  • 201-1,000
  • >1,001

점수별 리뷰 찾기

5
51%
4
43%
3
7%
Paola
Paola
이탈리아의 Manager
검증된 LinkedIn 사용자
예술 및 공예, 2~10 직원
소프트웨어 사용 목적: 1~5개월
리뷰어 출처

Great software for templates production

5.0 작년

장점:

The software is easy to use and integrates perfectly with our business model

단점:

I would prefere an easier way to integrate the software with different businesses

Carlos
스페인의 Director
그래픽 디자인, 2~10 직원
소프트웨어 사용 목적: 2년 이상
리뷰어 출처

Great Easy to use

5.0 작년

주석: After 5 years using Celtra as our main tool to develop Digital ads, we still find it as a powerful as the first day. The creative and publish process is easy and very complete.

장점:

Celtra is a powerful tool for creative and publishers at the same time is super intuitive.With a great learning curve the tool is ready to create and publish almost any kind of digital ad you could think, with a huge variety of tools, presets and features that makes easy a lot of complex tasks.Plus the support service is the best, always there and helping you on each issue you could find.

단점:

Probably the keyframe animation could be improved.

검증된 리뷰어
검증된 LinkedIn 사용자
인터넷, 201~500 직원
소프트웨어 사용 목적: 1~5개월
리뷰어 출처

New to the platform - but not the best experience so far...

3.0 7년 전

주석: So far - hasn't been the best. Could definitely improve in regards to support, and overall educating people about the platform as there were a lot of miscommunications and misinformation.

장점:

Photoshop file compatibility, reporting.

단점:

There wasn't a lot of transparency of how different Celtra is to other platforms and the potential trails and tribulations weren't laid out clearly ahead of time. Support's suggestions have been to change our site to fit Celtra which should really never be the case since the vendor is providing us a service. A bit frustrating we went into this without the upfront knowledge of how tasking transitioning would really be. And now we're in our busiest quarters and scrambling to make things work.

검증된 리뷰어
검증된 LinkedIn 사용자
정보 기술 및 서비스, 11~50 직원
소프트웨어 사용 목적: 1~5개월
리뷰어 출처

Creating Success with your Online Advertising

4.0 2년 전

장점:

The platform enables groups of individuals from various departments and outside collaborators to have access to their own original,

단점:

For tiny organizations or those with tight budgets, the pricing structure could be a turnoff.

Pritam
Pritam
인도의 Graphics Designer
검증된 LinkedIn 사용자
그래픽 디자인, 1,001~5,000 직원
소프트웨어 사용 목적: 6~12개월
리뷰어 출처

Great graphics Designing platform for me

4.0 2년 전

주석: Celtra Creative Automation can still help firms develop high-quality digital advertising swiftly and efficiently. Businesses should use the free trial and seek alternatives if the cost is too expensive to maximise the platform. Before committing to the platform, firms should analyse its limitations and seek other creative automation solutions.

장점:

Celtra Creative Automation speeds up digital advertising creation the most. Creative automation lets advertisers swiftly generate high-quality ads for all digital media. Celtra's cloud-based technology makes project collaboration easier. Users can track their success with thorough metrics.

단점:

Despite the many benefits of Celtra, there are some drawbacks to consider. The subscription costs for Celtra can be quite expensive, especially for small businesses. Additionally, the platform does have some limitations, such as a lack of support for animation and video.

Neil
Neil
영국의 Creative Solutions Manager
검증된 LinkedIn 사용자
마케팅 및 광고, 51~200 직원
소프트웨어 사용 목적: 2년 이상
리뷰어 출처

Everything you need to build digital ads - easily and without issues

5.0 6년 전

주석: Our business uses Celtra every day. It's a key part of our offering and we're very happy with it. We have a dedicated account manager and often hear about the regular updates they're making to the platform. Our overall experience with Celtra is overall good.

장점:

Overall, Celtra is easy to use and reliable. It's an all-in-one platform for digital ad campaigns; design, build, traffic, analyse and report. The Ad Creator part of the platform is designed to help you build HTML5 digital media adverts and it does this with aplomb. As well as being easy to navigate and understand, it's a very powerful platform that allows you to create rich, dynamic and exciting media without needing code. It just works.

단점:

As mentioned in the 'Pros', you have no access to the base-level code of your creations. To some, this may be a disadvantage, as you're limited in how much you can tinker with the deep foundations of you creations. Having said that - you do have the ability to add JavaScript elements on top of your creations.

Celtra 응답

6년 전

While we certainly understand why you would like to have access to the base code, this would be a potential security and performance risk. We provide a javascript creative API that provides users with access to public functions within our code base that are safe for use.

Cameron
Cameron
미국의 Digital Account Manager
검증된 LinkedIn 사용자
방송 미디어, 10,000+ 직원
소프트웨어 사용 목적: 2년 이상
리뷰어 출처

Great Software

5.0 6년 전

주석: We have changed how we create mobile and app ads which is one of the fastest growing opportunities for our company.

장점:

The options and functionality that the platform makes available to our advertisers is unparalleled both in its quality and breathed . The mobile-specific solutions have allowed us to elevate our creative abilities and improve campaign performance

단점:

the reporting dashboard used to be challenging to use, but the update has made it much better. My only complaint is the specific names within the report, aligning more closely with naming conventions from popular platforms like freewheel or DFP would help make the reporting more intuitive and require less teaching. Specifically the click out (clicks to website), it is a bit confusing to understand what each engagement metric means

Marcus
Marcus
미국의 Senior Creative Director
검증된 LinkedIn 사용자
마케팅 및 광고, 201~500 직원
소프트웨어 사용 목적: 2년 이상
리뷰어 출처

Best CMP I've used

5.0 7년 전

주석: I work for an Digital Marketing and Technology company creating custom ads formats for our clients within the Celtra platform. The ads are all trafficked and served through Celtra as well.

장점:

Celtra is easy to understand and offers a great selection of out of the box components. The platform is intuitive and any user, novice or experienced, can easily build ads within minutes. Support is top notch and they are happy to help anyone and walk them through issues very thoroughly.

단점:

Some of the components could use some help. The Video Player component being one of them. It needs to have more options to create custom video controls to allow the builder to have control over placement and appearance.

Celtra 응답

6년 전

Thanks for your feedback. We've made a note for our team to review.

Jamie
Jamie
영국의 Creative Lead
검증된 LinkedIn 사용자
마케팅 및 광고, 51~200 직원
소프트웨어 사용 목적: 2년 이상
리뷰어 출처

Preferred partner for a reason

5.0 6년 전

장점:

The platform is easy to use but also reliable. I have encountered bugs and difficulty with all other providers and any issues we have come up against have been handled efficiently and effectively by our account manager or support team.

단점:

The ability to mask objects in AdCreator would significantly improve animation.

Celtra 응답

6년 전

Thanks for your feedback. Currently this is actually possible with custom coding. Feel free to reach out to our support team in order to get further instructions on how to implement this in a Celtra creative.

Mareen
Mareen
영국의 Manager, Ad Operations
검증된 LinkedIn 사용자
신문, 501~1,000 직원
소프트웨어 사용 목적: 2년 이상
리뷰어 출처

Celtra Review

4.0 6년 전

주석: We can creative super rich media creatives on the fly and have it converted into tags in a matter of minutes. Due to the self service nature we are not reliant on anyone from customer service to action anything for us.

장점:

I really like the UI within Celtra. It is so easy to shift from creative tab to placement tabs and can customise the user access easily.

단점:

The reporting tab can be improved further. Whilst the quick dashboard is helpful, anything custom does tend to confuse the user and feels very basic.

Chris
영국의 Technical Operations Director
소프트웨어 사용 목적: 2년 이상
리뷰어 출처

Solid and reliable, feature-reach but user friendly, suitable for advanced and simple use cases

5.0 7년 전

장점:

It works 99.5% of the time without fuss. Advanced creative features are very easy to include. Makes cross-device compatibility and distribution almost completely frictionless. I have enormous respect for Celtra as a company: smart people working on interesting products that genuinely advance the industry; responsive and appreciative of customer feedback; the structure of everything feels like it was genuinely thought out and built to last. Compared to any other creative platform I've used Celtra is just faster, better, easier to use, and with less troubleshooting. Documentation is generally excellent and whoever is writing the release notes is genuinely hilarious. The platform isn't standing still, changes are continuous and result in tangible improvements. It's genuine advancement, not catching up or imitation. Not afraid to terminate peripherals to focus on core and new products, whilst it's occasionally annoying (RIP viewability metrics), in the long run I personally think a bit of ruthless culling leads to a better overall result.

단점:

There are a few annoying things; e.g. animations using API code and scenes/timeline animation in the same creative breaks layouts. Some gaps in product offering like VPAID but not VAST, full-screen and aspect-ratio pagebreak formats in Outstream but not Rich Media, etc. (Although I know some are WIP like VAST tags.) UI of the Builder has improved a lot but it could still be better: having to constantly juggle floating panels can be really annoying, the timeline animation is good but means covering most of the screen and creative when in use, etc. Some workflow improvements are definitely possible (if hard to articulate). The core product of enabling the easy building of rich creatives is great, but some of the peripheral things to do with actual distribution could be improved. Generating a lot of tags and then setting them up elsewhere is a tedious job so anything to make that easier would be good (e.g. saveable tag templates, bulk exports of full tags rather than just links). Don't like having to go to the 'Media Analytics' page to get to the report builder, or having to open a report in a new page before it can be downloaded if I just want a one-off report and not a saved template.

검증된 리뷰어
검증된 LinkedIn 사용자
애니메이션, 501~1,000 직원
소프트웨어 사용 목적: 2년 이상
리뷰어 출처

One of the best ad creation platforms around

5.0 7년 전

주석: Overall Celtra is a solid ad creation platform that allows you to bring your imagination to life with ease when creating ads. At first I did think it would be a hard platform to master given all the tools available but after creating a couple of ads you then realise how easy it is to use and how the developers created this software with the user in mind.

장점:

I have been using Celtra for close to 4 years now and therefore had the privileged on creating multiple ads over the years and in comparison to the other ad creation platforms that I have used, Celtra has always come out on top with regarding usability and available functions. The support team are excellent to help with any issues or problems you might face creating your ad. The actual tool provides you with endless possibilities to create the best possible ads with a few clicks of the button. Celtra are always adding new features to their platform which allows you to keep creating ads to industry standards every year. Celtra analytics tool to review how well a ad has performed is also another great feature of the software as it allows you to look at a campaign in fine detail.

단점:

For newcomers to the software celtra can appear a little overwhelming. Whilst its great that there are so many tools at your disposal to get started might feel like a uphil task. If you are not too familiar with animation softwares like after effects or photoshop with regarding the timeline, then the timeline animation in Celtra can feel confusing especially when working with multiple stages.

shantesh
인도의 Head, Creative Services
컴퓨터 소프트웨어, 1,001~5,000 직원
소프트웨어 사용 목적: 2년 이상
리뷰어 출처

Setup, train, build and scale

4.0 3년 전

주석: Best in class product solutions, innovative team that constantly keeps adding more features, and customer access team that's always there behind you when things go sideways.

장점:

Top notch features for rich media creative authoring. Provides the best-in-class features that increase the user engagement of creatives. Customer support is one of the best and always helps promptly.

단점:

It's expensive compared to similar products but it;s worth when looked at as a whole package and operated at scale.

Dipankar
인도의 Lead Web Developer
정보 기술 및 서비스, 1,001~5,000 직원
소프트웨어 사용 목적: 2년 이상
리뷰어 출처

Best builder till now used

5.0 2년 전

장점:

Best builder I have used till now. Any designer can even work without need of developer for most of the creatives

단점:

For advance features there is feature available in celtra

Enrique
영국의 EMEA & APAC Head of Digital Traffic Operations
검증된 LinkedIn 사용자
방송 미디어, 10,000+ 직원
소프트웨어 사용 목적: 2년 이상
리뷰어 출처

A Must have tool to take your Ad Creative designs in-house

5.0 6년 전

주석: As a publisher, we've been able to generate incremental revenue thanks to Celtra because now we're able to take in-house a lot of design processes that were previously outsourced. Apart from increasing our offering of custom formats that we can build ourselves, processes have also being sped up as we can receive assets build mock ups, get them approved and live in a matter of days or even hours, while previously it would have taken weeks with a lot of back and forth between the agency/client, the vendors carrying out the builds and ourselves.

장점:

It's fairly intuitive and you don't require any previous knowledge in ad design. Especially helpful if you don't know how to code as well - you can implement code in Celtra but you don't have to. With fairly basic assets you can produce really slick designs and the capabilities it has for animations result in fairly stunning executions. The animatin timeline was a massive improvement when it was added. It makes programming animations a lot easier and visual as well. The use of scenes it's also great in terms of enabling the combination of scenes as well as copying animations from one ad unit or creative to another without having to rebuild the animations from scratch every time.

단점:

It would be great to be able to import layered PSDs directly into the software as well as being able to export creatives as well, be it as PSD's or html5 bundles with the animations in them.

검증된 리뷰어
검증된 LinkedIn 사용자
디자인, 51~200 직원
소프트웨어 사용 목적: 1년 이상
리뷰어 출처

A must-have tool

5.0 7년 전

장점:

Celtra's creative ad platform has one of the best UIs I have worked with, encouraging innovation and creativity. The different creative components enable us as designers to create bespoke functional ads for each one of our clients.

단점:

There's nothing I dislike, but like everything else in the world, the software can definitely use a few tweaks to better the UI - adding a 'colour palette' feature so we don't have to keep searching colour hex codes, a feature to allow categorising of creatives within a campaign - these would be extremely useful.

검증된 리뷰어
검증된 LinkedIn 사용자
미디어 제작, 201~500 직원
소프트웨어 사용 목적: 1년 이상
리뷰어 출처

Best Custom Ad Software on the Market

5.0 6년 전

장점:

Celtra is the best of all the platforms I've used at the various publishers I've worked at. The UI is very smooth and easy to use. Customer support is also very quick and responsive which helps when we're working under tight deadlines. Discrepancies aren't huge and even the ad editor is pretty intuitive.

단점:

I think the reporting functions are great in terms of how many metrics you can gather. However, pulling these reports can take a very long time. It would be best if there were shorter wait times for reporting.

검증된 리뷰어
검증된 LinkedIn 사용자
, 51~200 직원
소프트웨어 사용 목적: 1~5개월
리뷰어 출처

fairly easy to use and components that are useful

4.0 7년 전

장점:

I like the auto-compression of assets and the video capabilities. The light weight weather effects are nice too.

단점:

Inability to save and preview without updating the live ad, it would be great if the timeline worked together with actions and events, would love ability to create interactive end card for pre-roll.

Celtra 응답

7년 전

Dear Valued Customer, Thanks for this excellent product feedback! We greatly appreciate it, and we'll be sure to take your suggestions into consideration for future updates. At the moment, while it is not possible to save and preview without updating a live ad, you can always make a copy of the live unit, make all necessary changes within the copied version, and once ready, use the "Replace" function in the campaign dashboard to replace the current unit with the new version. It's possible to add interactive end cards to pre-roll units. For Outstream units, you can define a website open for any end card. In VPAID units, you can add a full rich media interactive end card to the experiece. Please feel free to reach out to [email protected] if you need any assistance with setting up end cards on interactive video. Best, Celtra

검증된 리뷰어
검증된 LinkedIn 사용자
, 51~200 직원
소프트웨어 사용 목적: 2년 이상
리뷰어 출처

Great platform for creative and innovative format

5.0 7년 전

장점:

I appreciate the variety of format The Analytics parts is also very interesting to have insight about what works

단점:

I think there is a lack of data partner for dynamic creative It would be great if the platform have some partnership for example to insert live score into a format

검증된 리뷰어
검증된 LinkedIn 사용자
마케팅 및 광고, 11~50 직원
소프트웨어 사용 목적: 1년 이상
리뷰어 출처

All the tools you need to succeed

4.0 6년 전

장점:

The platform has one of the best reporting UI I have ever used, making it super easy to get in-depth analysis of where your creativity is serving and allow for maximum optimizations.

단점:

The platform lacks a good way to export creative tags. The amount of clicking back and forth and opening multiple windows when trafficking can lead to unnecessary mistakes that could be prevented if the tags were all in one central window.

Nik
오스트레일리아의 CEO
미디어 제작, 2~10 직원
소프트웨어 사용 목적: 2년 이상
리뷰어 출처

Love the companys and the support for the last 5 year

5.0 7년 전

주석: Our business was first built around the software

장점:

The people behind it, the customisable analytics, the creative ad builder One platform for all our needs (well nearly all)

단점:

Would love it more as a white-labelled software Easier to choose products/platform choose and then choose a product Benchmarks per region in real time, per product, per region, per category, per functionality

Celtra 응답

7년 전

Dear Nik, We've just completely redesigned our creative setup process to make it easier to choose products across platforms and get started with creative building. Thanks for your feedback on benchmark data! Since October 24, 2017, we've temporarily removed benchmarking to allow for a significant overhaul to the feature. We want to offer you measurement beyond pure benchmark comparisons, and once we re-introduce benchmarks, you can expect deeper insights, richer context, and an even greater focus on creative performance. Best, Celtra

검증된 리뷰어
검증된 LinkedIn 사용자
마케팅 및 광고, 11~50 직원
소프트웨어 사용 목적: 2년 이상
리뷰어 출처

Great creative, repetitive reporting

5.0 6년 전

장점:

How easy it is to build custom creative with amazing features and functionalities

단점:

Reporting is vague and repetitive. Hard to pull what you actually need. Going through demos are a little clunky

검증된 리뷰어
검증된 LinkedIn 사용자
디자인, 51~200 직원
소프트웨어 사용 목적: 2년 이상
리뷰어 출처

Great Creative Platform

4.0 7년 전

장점:

Easy to build custom creative executions, a lot of useful components, good customer support when any questions are asked.

단점:

Workspace sometimes feels cluttered, expensive

Gina
영국의 Head of Creative
마케팅 및 광고, 201~500 직원
소프트웨어 사용 목적: 2년 이상
리뷰어 출처

One of the most advanced platforms

4.0 2년 전

주석: They team are always extreamly helpful

장점:

There is very little that Celtra is able to deliver on. It really allows users to push the creative boundaries

단점:

Due to the complexity of its capabilities, onboarding can be a lengthy process

Keith
미국의 Art Director
마케팅 및 광고, 201~500 직원
소프트웨어 사용 목적: 2년 이상
리뷰어 출처

Hands down the best ad building platform today.

4.0 7년 전

주석: Celtra's ability to make as simple or complex an ad as needed. Trackable, quantitative data easily accessed for all parties. Supported across the digital ad ecosphere, Celtra can handle any digital ad experience.

장점:

From a designers perspective its easy to create engaging rich media ad units. From a client management side the ability to get deep granular data easily makes it perfect for both sides of the business, clients and your own.

단점:

The inability to put a subset of custom font characters in a unit to reduce file size. Limited interactive components for the video product. I would also add a way to collapse a unit in the list but not archive it like with a turn down arrow. To help with going through long lists of units in a campaign.