--- description: 검증된 사용 후기를 확인하고 Branch Metrics 사용성, 특징, 가격, 장점과 단점에 대한 자세한 정보를 확인해보세요! 비슷한 경쟁 제품도 확인이 가능합니다. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Branch Metrics 가격, 사용 후기, 평점 | 켑테라 Capterra --- Breadcrumb: [홈](/) > [모바일 분석 소프트웨어](/directory/30936/mobile-analytics/software) > [Branch Metrics](/software/167545/branch) # Branch Metrics Canonical: https://www.capterra.co.kr/software/167545/branch Page: 1 / 2\ 다음: [Next page](https://www.capterra.co.kr/software/167545/branch?page=2) > Branch는 40,000여 개의 세계 최고 모바일 브랜드에서 사용되는 교차 플랫폼 기여 분석 및 연결 플랫폼입니다. > > Verdict: Rated **4.1/5** by 22 users. Top-rated for **추천 가능성**. ----- ## Overview ### Branch Metrics은(는) 누가 사용하나요? Branch는 쇼핑, 여행, 비즈니스, 의료, 뉴스, 라이프스타일, 식음료 분야에서 최고의 기여 분석 솔루션이며 게임 외 상위 200개 앱 중 절반 이상에서 사용됩니다. ## Quick Stats & Ratings | Metric | Rating | Detail | | **종합** | **4.1/5** | 22 리뷰 | | 사용 편의성 | 4.1/5 | Based on overall reviews | | 고객 지원 | 4.4/5 | Based on overall reviews | | 비용 대비 가치 | 4.5/5 | Based on overall reviews | | 특징 | 4.4/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 추천 가능성) | ## 공급업체 정보 - **회사**: Branch Metrics - **Founded**: 2014 ## Commercial Context - **Pricing model**: (Free version available) (무료 체험판) - **Target Audience**: 자영업, 2~10, 11~50, 51~200, 201~500, 501~1,000, 1,001~5,000, 5,001~10,000, 10,000+ - **Deployment & Platforms**: 클라우드, SaaS, 웹 기반, Android(모바일), iPhone(모바일), iPad(모바일) - **Supported Languages**: 영어, 중국어, 한국어 - **Available Countries**: 독일, 미국, 영국, 인도, 중국 ## 특징 - A/B Testing - ROI Tracking - 검색/필터 - 대시보드 - 데이터 시각화 - 맞춤형 템플릿 - 보고/분석 - 웹 사이트 분석 - 전환 추적 - 캠페인 관리 - 캠페인 분석 - 코호트 분석 - 클릭 추적 - 키워드 추적 - 행동 추적 ## Integrations (11 total) - Amplitude - Google Analytics 360 - Mailgun - Mailjet - Meta for Business - Mixpanel - Sailthru - Salesforce Marketing Cloud - Salesforce Sales Cloud - SendGrid - Twitter/X ## Support Options - 이메일/지원 센터 - FAQ/포럼 - 지식 기반 - 채팅 ## Category - [모바일 분석 소프트웨어](https://www.capterra.co.kr/directory/30936/mobile-analytics/software) ## 관련 범주 - [모바일 분석 소프트웨어](https://www.capterra.co.kr/directory/30936/mobile-analytics/software) - [마케팅 분석 소프트웨어](https://www.capterra.co.kr/directory/31018/marketing-analytics/software) - [마케팅 기여 소프트웨어](https://www.capterra.co.kr/directory/31081/marketing-attribution/software) - [모바일 마케팅 소프트웨어](https://www.capterra.co.kr/directory/31308/mobile-marketing/software) - [클릭 사기 소프트웨어](https://www.capterra.co.kr/directory/31327/click-fraud/software) ## 대안 1. [AppsFlyer](https://www.capterra.co.kr/software/156811/appsflyer) — 4.5/5 (138 reviews) 2. [Adjust](https://www.capterra.co.kr/software/156559/adjust) — 4.2/5 (26 reviews) 3. [Kochava](https://www.capterra.co.kr/software/171691/unified-audience-platform) — 4.6/5 (25 reviews) 4. [Looker](https://www.capterra.co.kr/software/169053/looker) — 4.5/5 (282 reviews) 5. [Marketo Engage](https://www.capterra.co.kr/software/75130/marketo-lead-management) — 4.3/5 (710 reviews) ## 리뷰 ### "Hands-down the best all-around mobile attribution / deep linking platform" — 5.0/5 > **Sam** | *2019년 5월 2일* | 레저, 여행 및 관광 | Recommendation rating: 10.0/10 > > **장점**: Extremely affordable/flexible pricing, we don't have a ton of MAU, but our clients are HNWI, that make a higher dollar amount purchases. To-date we haven't paid any money for Branch's services, but as we gain more users it'll be a no-brainer to pay for the low cost it will be to us. Their attribution analytics are better than Appsflyer. Having been a previous Appsflyer user, we had found multiple data errors in fraud detection and improver attribution. This has not been the case with Branch, they have been accurately reporting all our channels and links, even with our users that use both web and app. Branch.io's technical support is second to none. I've been amazed at the timeliness of their responses, along with the technical ability of their support, and easily breaking down their answers into layman's terms for my somewhat technical self. They reply within 24 hours and have always been able to help me solve my problem within one reply. > > **단점**: Not like it's a con, but it would be great for Branch to keep running totals on attrition rate and daily active users. Also maybe look into more integrations with data export partners - Appsee, Smartlook, etc. To my understanding Branch uses a last touch attribution method. Being able to change this setting or view the data between different attribution models would be extremely useful (first click, linear, time decay, etc). > > We utilize Branch.io for all our cross-platform universal deep linking, getting users from web to app (web-to-app feature), showing relevant content for shared links (deepview app previews), journey banners, email provider (SendGrid), data exports via webhook to CRM, and attribution for all paid media links. Branch.io is used across our entire organization. Our sales team sends referral links to influencers and customers. Our product development team uses Branch links for deep linking to content inside the app, and our marketing team uses the links on all marketing channels from paid media to push, email, and organic media. At the core Branch.io addresses universal linking problems and mobile app attribution problems - being able to tell which actions were taken from each links, no matter the device the user uses. ----- ### "One of the best Mobile measurement partners on the market." — 4.0/5 > **Juan Manuel** | *2024년 9월 3일* | 마케팅 및 광고 | Recommendation rating: 7.0/10 > > **장점**: Branch can track and attribute the origin of installs and conversions across different channels (web, mobile, email, social networks, etc.). The connection with advertising partners is very simple and intuitive. > > **단점**: Technical support for users on the free plan or lower levels may be limited. Initial setup may require considerable technical knowledge. ----- ### "Pricing Past 200k MAU is Terrible" — 1.0/5 > **검증된 리뷰어** | *2022년 10월 27일* | 컴퓨터 소프트웨어 | Recommendation rating: 0.0/10 > > **장점**: Deferred deep links were easy enough to implement and work decently. Branch is facing uphill battle with Apple's App Privacy initiative and value is going down. > > **단점**: Very dependent on grabbing advertising identifiers, so if you don't want to prompt users for permission to track, this solution may not be one you want to integrate. They have ways to disable that usage, but it's clear they put their tooling more on the idea you'll let them track from within your app.Pricing though is the largest con. While the pricing when your app is small is maintainable, once you get past 200k MAU, their pricing sharply increases even when your usage of their system does not. They claim this is because they're adding value that drives your app's growth. Personal experience has shown we got little growth from them yet they demand a king's ransom once you're in "big fish" territory and they're determining how many users your app has due to you embedding their SDK in your binary and charging you more due to that.If you're going to add this in your system, have a plan for how you'll rip it out if your usage isn't worthwhile as their pricing will jump up as you gain more app users regardless if you stop using their link creation. > > Was useful as a deferred deep link product under original pricing under 200k MAU. Not sustainable when prices jump up to 10x - 20x as you grow your app. ----- ### "Excellent MMP for small enterprises, perfect for app attribution and deep linking." — 4.0/5 > **Chandana** | *2023년 3월 17일* | 마케팅 및 광고 | Recommendation rating: 9.0/10 > > **장점**: Branch has a simple and non-complex user interface, and their recently updated UX is even better.Features are self-explanatory and no learning curve is needed to get started with the platform.Great too for app attribution, campaign, cohort, and segment analysis. The creation and analysis of deeplinks is also supported.We have integrated all our social media accounts and ad accounts with Branch and the process of sending postbacks to and fro is also simple.Overall satisfaction with Branch, I would say. > > **단점**: Few features are lacking like uninstall tracking and cost data in INR, apart from that no issues as such. > > Branch has helped us elevate our marketing strategies, as it helps in accurate conversion tracking and shows a clear picture of ROI driven by each channel and their respective campaigns. ----- ### "The way it brings iOS , android and desktop app together is just wow\!\!" — 4.0/5 > **검증된 리뷰어** | *2023년 9월 25일* | 정보 기술 및 서비스 | Recommendation rating: 8.0/10 > > **장점**: I have implemented this in our latest apps that we build. It's just awesome the way it give us flexibility to choose the custom domain other than what they provide us. I also once encountered an issue then contacted support team. To my shock they were very friendly and keen to resolve each issue when developer raises. More than anything it gives us short links, where we can send parameters to branch.io and retrieve params while link is tapped. This helps us to be safe from fake links created. > > **단점**: I wonder are there any cons...I can say initially we had an option to play till one month before adding credit card though they won't cut any. But this make a thought to think do we really need to continue with branch.io even before playing with it for a while. > > I'm a great fan of this. Before going with branch.io we used universal links provided by Apple and android but when a user taps on android link while using an iPhone it doesn't actually work. But branch.io made it very simple. ----- Page: 1 / 2\ 다음: [Next page](https://www.capterra.co.kr/software/167545/branch?page=2) ## Links - [View on Capterra](https://www.capterra.co.kr/software/167545/branch) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | ko | | ----- ## Structured Data