--- description: 검증된 사용 후기를 확인하고 MoEngage 사용성, 특징, 가격, 장점과 단점에 대한 자세한 정보를 확인해보세요! 비슷한 경쟁 제품도 확인이 가능합니다. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: MoEngage 가격, 사용 후기, 평점 | 켑테라 Capterra --- Breadcrumb: [홈](/) > [마케팅 자동화 소프트웨어](/directory/6/marketing-automation/software) > [MoEngage](/software/164687/sherpa) # MoEngage Canonical: https://www.capterra.co.kr/software/164687/sherpa Page: 1 / 4\ 다음: [Next page](https://www.capterra.co.kr/software/164687/sherpa?page=2) > 고객 분석, AI 기반 최적화 및 개인화 옵션이 한 곳에 통합된 지능형 고객 참여 플랫폼입니다. > > Verdict: Rated **4.3/5** by 58 users. Top-rated for **추천 가능성**. ----- ## Overview ### MoEngage은(는) 누가 사용하나요? 소비자 인터넷 기업, 엔터프라이즈 고객을 비롯하여 적시에 적절한 채널을 통해 적극적으로 사용자와 소통하려는 중소기업을 대상으로 합니다. ## Quick Stats & Ratings | Metric | Rating | Detail | | **종합** | **4.3/5** | 58 리뷰 | | 사용 편의성 | 4.3/5 | Based on overall reviews | | 고객 지원 | 4.6/5 | Based on overall reviews | | 비용 대비 가치 | 4.4/5 | Based on overall reviews | | 특징 | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 추천 가능성) | ## 공급업체 정보 - **회사**: MoEngage - **Location**: San Francisco, 미국 - **Founded**: 2014 ## Commercial Context - **Pricing model**: (Free version available) (무료 체험판) - **Target Audience**: 11~50, 51~200, 201~500, 501~1,000, 1,001~5,000, 5,001~10,000, 10,000+ - **Deployment & Platforms**: 클라우드, SaaS, 웹 기반 - **Supported Languages**: 영어 - **Available Countries**: 네덜란드, 뉴질랜드, 대만, 독일, 말레이시아, 멕시코, 미국, 바레인, 방글라데시, 베트남, 브라질, 사우디아라비아, 스위스, 싱가포르, 아랍에미리트, 아일랜드, 영국, 오스트레일리아, 이스라엘, 이집트 and 11 more ## 특징 - A/B Testing - App Notifications - CRM - KPI 모니터링 - Multi-Channel Attribution - ROI Tracking - SMS Marketing - SMS Notifications - Third-Party Integrations - 경보/통지 - 고객 기록 - 고객 세분화 - 고객 이동 경로 매핑 - 고객 전환 관리 - 고객 참여 - 고객 환경 관리 - 깔때기 분석 - 다중 채널 마케팅 - 다중 채널 커뮤니케이션 - 대시보드 - 데이터 시각화 - 드립 캠페인 - 랜딩 페이지/웹 양식 - 리드 관리 - 마케팅 자동화 - 맞춤 설정 - 맞춤형 템플릿 - 보고/분석 - 보존 추적 - 성능 메트릭 - 세그먼트화 - 시각 분석 - 연락처 관리 - 웹 사이트 방문자 추적 - 웹 통지 - 이메일 마케팅 - 인앱 이벤트 추적 - 전환 추적 - 참여 추적 - 캠페인 관리 - 캠페인 분석 - 캠페인 추적 - 커뮤니케이션 관리 - 코호트 분석 - 템플릿 관리 - 푸시 통지 - 행동 추적 - 활동 대시보드 ## Integrations (12 total) - AB Tasty - Adjust - Amplitude - AppsFlyer - Branch - Gupshup - Infobip - Mixpanel - Segment - Talon.One - Tealium Customer Data Hub - mParticle ## Support Options - 이메일/지원 센터 - 지식 기반 - 전화 지원 - 24/7(실시간 담당자) - 채팅 ## Category - [마케팅 자동화 소프트웨어](https://www.capterra.co.kr/directory/6/marketing-automation/software) ## 관련 범주 - [마케팅 자동화 소프트웨어](https://www.capterra.co.kr/directory/6/marketing-automation/software) - [모바일 분석 소프트웨어](https://www.capterra.co.kr/directory/30936/mobile-analytics/software) - [푸시 통지 소프트웨어](https://www.capterra.co.kr/directory/30969/push-notifications/software) - [고객 참여 소프트웨어](https://www.capterra.co.kr/directory/30906/customer-engagement/software) - [마케팅 분석 소프트웨어](https://www.capterra.co.kr/directory/31018/marketing-analytics/software) ## 대안 1. [Salesforce Marketing Cloud](https://www.capterra.co.kr/software/7723/salesforce-marketing-cloud) — 4.2/5 (529 reviews) 2. [Marketo Engage](https://www.capterra.co.kr/software/75130/marketo-lead-management) — 4.3/5 (710 reviews) 3. [monday.com](https://www.capterra.co.kr/software/147657/monday-com) — 4.6/5 (6035 reviews) 4. [Wrike](https://www.capterra.co.kr/software/76113/wrike) — 4.4/5 (2988 reviews) 5. [EngageBay CRM](https://www.capterra.co.kr/software/178819/engagebay-marketing) — 4.7/5 (907 reviews) ## 리뷰 ### "Great platform for Integrated Marketing Communications management" — 5.0/5 > **Anirban** | *2023년 12월 27일* | 교육 관리 | Recommendation rating: 9.0/10 > > **장점**: MoEngage offers the functionality of creating segments and user journeys based on event triggers that are directly mapped to the company database. This helps to identify the most realistic targetable segments and also their Reachability across various communication channels. Also, we can get live data from all the communication channels in a consolidated format within the MoEngage panel, which helps to measure campaign performance and goals achievement levels. > > **단점**: MoEngage does not allow setting event criteria having periods more than 180 days, and this becomes a problem when we create a segment where we intend to target very old inactive users. Moreover, some flows do not work perfectly with filters due to the absence of Live-segmentation. > > While MoEngage serves most of our problems very effectively, there are some points of improvement in terms of Live-Segment feature introduction for flows, more accurate Reachability figures and data storage beyond 180 days. ----- ### "CRM 360 - One Platform Complete CRM Solution" — 4.0/5 > **Prashant** | *2020년 1월 23일* | 인터넷 | Recommendation rating: 9.0/10 > > **장점**: Ease of Use and a simplified UI. Specific tabs/groups as per the requirement of the firm. A/B testing ease with seamless campaign creation via duplicating the existing variation. One click non-personalized fallback template creation reduces the time to create the campaign. Segmented targeting basis affinity/engagement and various attributes. API integration is effective and seamless. Analytics provide a complete picture of the campaign/retention and engagement thereby assisting the decision making process. In a nutshell this tool handles every aspect of CRM and is a must have tool. > > **단점**: Limited Templates. Static Content Elements (can't customize). > > One of the platforms which offers a complete CRM Solution with an Analytical View of Campaign and User Behavior. Complimented by strong tech support for API Integrations different push formats like Flows/Smart Trigger Campaigns and In-App notifications which almost covers every requirement for a seamless campaign. A/B Testing/ Segments and Controlled Group along with control levers on a granular level also supplements the package. ----- ### "MoEngage a platform for Customer engagement and retention" — 3.0/5 > **Deepa** | *2022년 9월 17일* | 정보 기술 및 서비스 | Recommendation rating: 7.0/10 > > **장점**: In one place you are able to manage email newsletters, push notification (App and Web) SMS and digital campaigns at one place. This platform is a revolution in mobile engagement. This tool helps us to build our own user journey to retail the user easily. > > **단점**: The process of using creating segments are relatively slow and the delivery rate is poor. The Analytics shows limited data. Control group analysis not available in the tool. ----- ### "Best automation tool" — 5.0/5 > **Amanda** | *2023년 6월 19일* | 엔터테인먼트 | Recommendation rating: 9.0/10 > > **장점**: With moengage I was able to build workflows for push notifications and email marketing, which has helped me a lot to optimize my time > > **단점**: When creating email marketing I would notice that the templates would not be loyal to what I have created. They would look different on the phone. ----- ### "Great product that has the best in class features and services" — 5.0/5 > **Ahsan** | *2020년 2월 18일* | 온라인 미디어 | Recommendation rating: 9.0/10 > > **장점**: The number of metrics, data accuracy, wide variety of notification sending options that MoEngage provides is industry leading. Also Push Amplification+ is something which totally sets MoEngage apart from others. > > **단점**: There are some areas where it can be more customizable to provide more features and functionality that can make notification sending process a lot faster. > > Right from Sales team to customer support team everyone is very supportive, enthusiastic about providing quality of service while at the same time delivering quality of service. ----- Page: 1 / 4\ 다음: [Next page](https://www.capterra.co.kr/software/164687/sherpa?page=2) ## Links - [View on Capterra](https://www.capterra.co.kr/software/164687/sherpa) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ko | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data