--- description: 검증된 사용 후기를 확인하고 Amplitude 사용성, 특징, 가격, 장점과 단점에 대한 자세한 정보를 확인해보세요! 비슷한 경쟁 제품도 확인이 가능합니다. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Amplitude 가격, 사용 후기, 평점 | 켑테라 Capterra --- Breadcrumb: [홈](/) > [제품 데이터 관리 소프트웨어](/directory/30599/product-data-management/software) > [Amplitude](/software/158741/amplitude) # Amplitude Canonical: https://www.capterra.co.kr/software/158741/amplitude Page: 1 / 4\ 다음: [Next page](https://www.capterra.co.kr/software/158741/amplitude?page=2) > 고객 행동을 분석하여 캠페인 관리, 전환 추적 등의 프로세스를 간소화하는 분석 솔루션입니다. > > Verdict: Rated **4.6/5** by 67 users. Top-rated for **추천 가능성**. ----- ## Overview ### Amplitude은(는) 누가 사용하나요? 금융, 스포츠 용품, 전자제품 및 기타 산업의 모든 규모의 기업이 보유 추적, 사용자 참여 등을 수행할 수 있도록 설계되었습니다. ## Quick Stats & Ratings | Metric | Rating | Detail | | **종합** | **4.6/5** | 67 리뷰 | | 사용 편의성 | 4.1/5 | Based on overall reviews | | 고객 지원 | 4.4/5 | Based on overall reviews | | 비용 대비 가치 | 4.4/5 | Based on overall reviews | | 특징 | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 추천 가능성) | ## 공급업체 정보 - **회사**: Amplitude - **Location**: San Francisco, 미국 - **Founded**: 2012 ## Commercial Context - **시작 가격**: US$995.00 - **Pricing model**: (Free version available) - **Target Audience**: 자영업, 2~10, 11~50, 51~200, 201~500, 501~1,000, 1,001~5,000, 5,001~10,000, 10,000+ - **Deployment & Platforms**: 클라우드, SaaS, 웹 기반 - **Supported Languages**: 영어 - **Available Countries**: 미국 ## 특징 - A/B Testing - AI Visibility Score - Citation Intelligence - Competitive Benchmarking - Content Gap Analysis - GEO Optimization - Multi-Language Tracking - Multi-Platform AI Coverage - Prompt Organization - Real-Time Reporting - 감정 분석 - 고객 세분화 - 권장 사항 - 깔때기 분석 - 대시보드 - 데이터 시각화 - 보고/분석 - 보존 추적 - 사용량 추적/분석 - 사용자 상호 작용 추적 - 사이트 시간 추적 - 웹 사이트 분석 - 인앱 이벤트 추적 - 전환 추적 - 참여 추적 - 캠페인 관리 - 코호트 분석 - 행동 타겟팅 ## Integrations (1 total) - Segment ## Support Options - 이메일/지원 센터 - 지식 기반 - 채팅 ## Category - [제품 데이터 관리 소프트웨어](https://www.capterra.co.kr/directory/30599/product-data-management/software) ## 관련 범주 - [제품 데이터 관리 소프트웨어](https://www.capterra.co.kr/directory/30599/product-data-management/software) - [고객 데이터 플랫폼 소프트웨어](https://www.capterra.co.kr/directory/31334/customer-data-platform/software) - [모바일 분석 소프트웨어](https://www.capterra.co.kr/directory/30936/mobile-analytics/software) - [AI Search Visibility](https://www.capterra.co.kr/directory/34597/ai-search-visibility/software) - [웹 분석 소프트웨어](https://www.capterra.co.kr/directory/30073/web-analytics/software) ## 대안 1. [Lucky Orange](https://www.capterra.co.kr/software/150695/lucky-orange) — 4.7/5 (260 reviews) 2. [Google Analytics 360](https://www.capterra.co.kr/software/177042/google-analytics) — 4.7/5 (8091 reviews) 3. [monday.com](https://www.capterra.co.kr/software/147657/monday-com) — 4.6/5 (6035 reviews) ## 리뷰 ### "Great software for product and customer acquisition analysis" — 5.0/5 > **Jovan** | *2019년 12월 3일* | 컴퓨터 소프트웨어 | Recommendation rating: 10.0/10 > > **장점**: With Amplitude, you can really dig very deep into the data you need. With this tool, you can measure both product and marketing metrics which provides you a holistic overview of everything you really need. > > **단점**: Setting up events you want to track can be tough. The overall tool learning curve can take a lot of time. Sometimes problems can occur in UTM tagging. > > Now we are using one tool instead of three tools in combination for the same thing. ----- ### "Best-in-class for Product Analytics" — 5.0/5 > **검증된 리뷰어** | *2023년 12월 20일* | 인터넷 | Recommendation rating: 10.0/10 > > **장점**: - Really powerful analytics visualizations: you can analyze your data in many different ways and do it fast - Tons of advanced features: configuration, data ingestion and so on. - Customer-focus: constantly listening to what the market needs and delivering - Innovation: they are always ahead of the competition and launch the best features - Great support team from past experiences > > **단점**: - It is pretty pricey, specially if your business is low-margin and high traffic - The tool requires some learning effort. Is not very complicated, but you need to dedicate a bit to the basics. Some things could also be more intuitive. > > A couple of years ago our company BrainTesting launched a psychological evaluation platform, offering as a first product a renewed IQ test. I knew firsthand of the power of Amplitude and needed to understand why very few users where buying our product. In a breeze, we installed it in our landing website https://www.brain-testing.org and also on our application and pinpointed where the conversion issues were occuring. We could exactly tell which stages of the funnel where working and what users were doing. We started with the Free product and I must say it is incredible the level of value they offer for free. Some advanced features are not available, yet it is so much nevertheless that you can do. If things go better, we will definitely upgrade soon. After the initial analytical success, we have continued building analysis on Amplitude. First we prepared different analysis of how users behaved in our website. Second we analyzed in heavier detail how everything in the app went. Another great thing is how you can easily organize everything in order to be able to find it. Of course, there is work on your side first. Lastly, we created dashboards where we tracked how the main KPIs of those analysis are doing daily. Now we are focusing on diving deep into customer segments and how we can best tackle each experience. We look forward to continue having Amplitude as our analytical go-to partner. ----- ### "Good free plan but not many features." — 3.0/5 > **검증된 리뷰어** | *2018년 4월 2일* | 컴퓨터 소프트웨어 | Recommendation rating: 5.0/10 > > **장점**: It is free the use and has a nice dashboard that is customizable. It has user profiles like Mixpanel but they are much harder to access as there is no searchable list of user profiles. Also has a real time stream of events. > > **단점**: It has no where near the features of others like Mixpanel. Doesn't have an iOS app or any API to access your analytics data. Also there is no prebuilt dashboard like Flurry where you can get a general overview instead you have to create your own dashboards/charts. I will probably go with Flurry for free analytics for my next project and if you are looking for something better Mixpanel is probably the best out there but it is very expensive. > > Cheap analytics with a good set of features. ----- ### "Wonderful for Product Analytics" — 5.0/5 > **Kaustubh** | *2023년 2월 11일* | 이러닝 | Recommendation rating: 10.0/10 > > **장점**: - Very quick data visualization capabilities DIY- Extremely simple setup- Different options for different use-cases (Eg: Engagement, Monetization, Retention) > > **단점**: - Limitation in "join" functionalities to group multiple events > > Exceptionally amazing. ----- ### "Amplitude is a must have for marketers and product managers." — 4.0/5 > **Ankan** | *2023년 10월 6일* | 미디어 제작 | Recommendation rating: 9.0/10 > > **장점**: Funnels and data visualization. Also the integrations with other platforms like Rudderstack, Braze, etc. > > **단점**: Speed of page loads. The report building workflow is cumbersome. > > Overall a satisfied user. Just wish it was faster. ----- Page: 1 / 4\ 다음: [Next page](https://www.capterra.co.kr/software/158741/amplitude?page=2) ## Links - [View on Capterra](https://www.capterra.co.kr/software/158741/amplitude) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ko | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data