--- description: 검증된 사용 후기를 확인하고 AppsFlyer 사용성, 특징, 가격, 장점과 단점에 대한 자세한 정보를 확인해보세요! 비슷한 경쟁 제품도 확인이 가능합니다. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: AppsFlyer 가격, 사용 후기, 평점 | 켑테라 Capterra --- Breadcrumb: [홈](/) > [모바일 분석 소프트웨어](/directory/30936/mobile-analytics/software) > [AppsFlyer](/software/156811/appsflyer) # AppsFlyer Canonical: https://www.capterra.co.kr/software/156811/appsflyer Page: 1 / 7\ 다음: [Next page](https://www.capterra.co.kr/software/156811/appsflyer?page=2) > 세계 최고의 마케팅 담당자들이 정확한 데이터 측정 솔루션 및 혁신 도구를 통해 모바일 비즈니스를 성장시키기 위해 본사 제품을 믿고 사용하고 있습니다. > > Verdict: Rated **4.5/5** by 138 users. Top-rated for **추천 가능성**. ----- ## Overview ### AppsFlyer은(는) 누가 사용하나요? 디지털 생태계에서 모든 분야 및 지역에 분포된 앱 소유자, UA 관리자, 캠페인 관리자, 모바일 마케팅 담당자, BI 관리자 및 개발자를 대상으로 합니다. ## Quick Stats & Ratings | Metric | Rating | Detail | | **종합** | **4.5/5** | 138 리뷰 | | 사용 편의성 | 4.5/5 | Based on overall reviews | | 고객 지원 | 4.3/5 | Based on overall reviews | | 비용 대비 가치 | 4.3/5 | Based on overall reviews | | 특징 | 4.4/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 추천 가능성) | ## 공급업체 정보 - **회사**: AppsFlyer - **Location**: San Francisco, 미국 - **Founded**: 2011 ## Commercial Context - **시작 가격**: US$0.07 - **Pricing model**: (Free version available) (무료 체험판) - **Target Audience**: 2~10, 11~50, 51~200, 201~500, 501~1,000, 1,001~5,000, 5,001~10,000, 10,000+ - **Deployment & Platforms**: 클라우드, SaaS, 웹 기반 - **Supported Languages**: 러시아어, 스페인어, 영어, 일본어, 중국어, 포르투갈어, 프랑스어, 한국어 - **Available Countries**: 남아프리카, 네덜란드, 뉴질랜드, 대한민국, 덴마크, 독일, 러시아, 루마니아, 말레이시아, 멕시코, 미국, 베트남, 벨기에, 브라질, 스웨덴, 스위스, 스페인, 슬로베니아, 싱가포르, 아랍에미리트 and 21 more ## 특징 - A/B Testing - IP 차단 - Multi-Channel Attribution - ROI Tracking - 검색/필터 - 계정 경고 - 고객 이동 경로 매핑 - 교차 채널 속성 - 다중 채널 데이터 수집 - 대시보드 - 멀티 터치 속성 - 보고/분석 - 보존 추적 - 성능 메트릭 - 속성 모델링 - 오디언스 타겟팅 - 웹 사이트 분석 - 인앱 이벤트 추적 - 전환 추적 - 캠페인 분석 - 캠페인 추적 - 코호트 분석 - 활동 모니터링 ## Integrations (9 total) - Adobe Campaign - Criteo - Google Ads - Meta for Business - Mixpanel - Snapchat for Business - TikTok - Twitter/X - ironSource ## Support Options - 이메일/지원 센터 - FAQ/포럼 - 지식 기반 - 전화 지원 - 24/7(실시간 담당자) - 채팅 ## Category - [모바일 분석 소프트웨어](https://www.capterra.co.kr/directory/30936/mobile-analytics/software) ## 관련 범주 - [모바일 분석 소프트웨어](https://www.capterra.co.kr/directory/30936/mobile-analytics/software) - [클릭 사기 소프트웨어](https://www.capterra.co.kr/directory/31327/click-fraud/software) - [마케팅 분석 소프트웨어](https://www.capterra.co.kr/directory/31018/marketing-analytics/software) - [마케팅 기여 소프트웨어](https://www.capterra.co.kr/directory/31081/marketing-attribution/software) - [모바일 마케팅 소프트웨어](https://www.capterra.co.kr/directory/31308/mobile-marketing/software) ## 대안 1. [Marketo Engage](https://www.capterra.co.kr/software/75130/marketo-lead-management) — 4.3/5 (710 reviews) 2. [Dreamdata](https://www.capterra.co.kr/software/197705/dreamdata-io) — 4.8/5 (55 reviews) 3. [Looker](https://www.capterra.co.kr/software/169053/looker) — 4.5/5 (282 reviews) 4. [Jira](https://www.capterra.co.kr/software/19319/jira) — 4.4/5 (15294 reviews) 5. [Wrike](https://www.capterra.co.kr/software/76113/wrike) — 4.4/5 (2879 reviews) ## 리뷰 ### "Appsflyer - our GPS on the UA rocky road :)" — 5.0/5 > **Milorad** | *2024년 8월 6일* | 게시 | Recommendation rating: 10.0/10 > > **장점**: It has a very intuitive UI, technically works almost perfectly, has vast dimensions and metrics on disposal, custom dimensions, awesome direct support (Alyona needs to be mentioned here), and tech support. Creative tool, especially AI feature. Data clean room was also cool, even though we could not particularly utilize it (due to reasons on our end) but it shows good potential. > > **단점**: You need to log in every 24 hours (when logging in with a Google account) Lack of possibility to create custom metrics (IPM, Ad profit, etc) Cannot copy stuff directly from the custom dashboards (eg campaign name etc) A lag in retrieving Ad revenue data from Ad Networks via API. > > I have been using Appflyer for 5+ years now and it was a bit overwhelming initially, but we became best friends since. An awesome user experience and a powerful data hub and source of information that leads our way to making informative and much more valid decisions Without Appsflyer for me as UA Lead - it would be as if we were driving a car blindfolded. ----- ### "My AF Experience" — 4.0/5 > **Rehmath** | *2024년 8월 6일* | 마케팅 및 광고 | Recommendation rating: 9.0/10 > > **장점**: Data Visualization is the best on AppsFlyer > > **단점**: Raw data exports are only available for 90 days > > AppsFlyer excels in measurement and supports all app marketing activities. As an agency, we recommend our clients use AppsFlyer over any other mobile measurement partner (MMP) due to its user-friendly interface. Additionally, it simplifies the process for supply-side partners to incorporate new inventories into marketing budgets. ----- ### "Very trustworthy" — 5.0/5 > **Alex** | *2026년 1월 5일* | 컴퓨터 게임 | Recommendation rating: 10.0/10 > > **장점**: It is our single source of truth for marketing mobile games, we trust the numbers and it has all the features that we require to make real time marketing decisions. > > **단점**: AppsFlyer is a great tool, but it is a bit more expensive than some of the competitors. But it is consider the gold standard. > > I have used AppsFlyer for 8 years, it is a great product that has all the features required and I trust AppsFlyer's numbers. It is our source of truth for marketing mobile games. ----- ### "comfort platform" — 3.0/5 > **Angélica** | *2024년 8월 5일* | 금융 서비스 | Recommendation rating: 7.0/10 > > **장점**: i like the platform beacause for me is very easy follow the events. > > **단점**: sometines the package of conversions is very limit and expensive > > is very easy. to used and it have the data in one uniform platform is very good for me because i need a only SDK in my app ----- ### "AppsFlyer as an Attribution Tool" — 4.0/5 > **Sachit** | *2024년 7월 30일* | 금융 서비스 | Recommendation rating: 8.0/10 > > **장점**: AppsFlyer has strong functionalities when it comes to attribution and analytics. It also provides rich feature such as fraud detection and data locker. > > **단점**: AppsFlyer is costly and demands a premium over it's rivals. > > We are very satisfied with the features that AppsFlyer provides and feel that the tool adds real value to our marketing stack. ----- Page: 1 / 7\ 다음: [Next page](https://www.capterra.co.kr/software/156811/appsflyer?page=2) ## Links - [View on Capterra](https://www.capterra.co.kr/software/156811/appsflyer) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nl | | | nl-BE | | | pl | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data