--- description: 검증된 사용 후기를 확인하고 Braze 사용성, 특징, 가격, 장점과 단점에 대한 자세한 정보를 확인해보세요! 비슷한 경쟁 제품도 확인이 가능합니다. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Braze 가격, 사용 후기, 평점 | 켑테라 Capterra --- Breadcrumb: [홈](/) > [마케팅 자동화 소프트웨어](/directory/6/marketing-automation/software) > [Braze](/software/155423/appboy) # Braze Canonical: https://www.capterra.co.kr/software/155423/appboy Page: 1 / 8\ 다음: [Next page](https://www.capterra.co.kr/software/155423/appboy?page=2) > Braze(이전의 Appboy)는 사용자와 사용자가 선호하는 브랜드 사이에 유대감을 형성하는 수명 주기 인게이지먼트 플랫폼입니다. > > Verdict: Rated **4.7/5** by 168 users. Top-rated for **추천 가능성**. ----- ## Overview ### Braze은(는) 누가 사용하나요? Braze는 플랫폼과 해당 교차 채널 캠페인을 통해 고객 관계를 최적화하고 고객 충성도를 강화하려는 다양한 규모의 회사를 대상으로 합니다. ## Quick Stats & Ratings | Metric | Rating | Detail | | **종합** | **4.7/5** | 168 리뷰 | | 사용 편의성 | 4.5/5 | Based on overall reviews | | 고객 지원 | 4.5/5 | Based on overall reviews | | 비용 대비 가치 | 4.4/5 | Based on overall reviews | | 특징 | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 추천 가능성) | ## 공급업체 정보 - **회사**: Braze - **Founded**: 2011 ## Commercial Context - **Pricing model**: (무료 체험판) - **Target Audience**: 11~50, 51~200, 201~500, 501~1,000, 1,001~5,000, 5,001~10,000, 10,000+ - **Deployment & Platforms**: 클라우드, SaaS, 웹 기반 - **Supported Languages**: 스페인어, 영어, 일본어, 포르투갈어, 프랑스어, 한국어 - **Available Countries**: 뉴질랜드, 독일, 말레이시아, 미국, 사우디아라비아, 싱가포르, 아랍에미리트, 영국, 오스트레일리아, 인도네시아, 태국, 필리핀, 홍콩(중국 특별행정구) ## 특징 - A/B Testing - App Notifications - CRM - Mobile Optimization - ROI Tracking - SMS Notifications - 고객 기록 - 고객 세분화 - 고객 이동 경로 매핑 - 고객 참여 - 구독자 관리 - 다중 채널 마케팅 - 다중 채널 커뮤니케이션 - 다중 캠페인 - 드립 캠페인 - 랜딩 페이지/웹 양식 - 마케팅 자동화 - 맞춤 설정 - 맞춤형 템플릿 - 보고/분석 - 세그먼트화 - 연락처 관리 - 웹 통지 - 위지위그 편집기 - 이메일 관리 - 이메일 마케팅 - 이벤트 트리거 작업 - 채널 관리 - 캠페인 계획 - 캠페인 관리 - 캠페인 분석 - 캠페인 일정 관리 - 커뮤니케이션 관리 - 콘텐츠 관리 - 템플릿 관리 - 푸시 통지 ## Support Options - 이메일/지원 센터 - FAQ/포럼 - 지식 기반 ## Category - [마케팅 자동화 소프트웨어](https://www.capterra.co.kr/directory/6/marketing-automation/software) ## 관련 범주 - [마케팅 자동화 소프트웨어](https://www.capterra.co.kr/directory/6/marketing-automation/software) - [이메일 마케팅 소프트웨어](https://www.capterra.co.kr/directory/30013/email-marketing/software) - [모바일 마케팅 소프트웨어](https://www.capterra.co.kr/directory/31308/mobile-marketing/software) - [고객 참여 소프트웨어](https://www.capterra.co.kr/directory/30906/customer-engagement/software) - [푸시 통지 소프트웨어](https://www.capterra.co.kr/directory/30969/push-notifications/software) ## 대안 1. [Brevo](https://www.capterra.co.kr/software/132996/brevo) — 4.6/5 (3445 reviews) 2. [EmailOctopus](https://www.capterra.co.kr/software/147415/emailoctopus) — 4.8/5 (655 reviews) 3. [EngageBay CRM](https://www.capterra.co.kr/software/178819/engagebay-marketing) — 4.7/5 (907 reviews) 4. [Marketo Engage](https://www.capterra.co.kr/software/75130/marketo-lead-management) — 4.3/5 (710 reviews) 5. [Salesforce Marketing Cloud](https://www.capterra.co.kr/software/7723/salesforce-marketing-cloud) — 4.2/5 (529 reviews) ## 리뷰 ### "Great marketing automation tool" — 5.0/5 > **Noga** | *2025년 8월 8일* | 금융 서비스 | Recommendation rating: 9.0/10 > > **장점**: Holistic marketing automation. Is a great solution for brands that have both a website and an app and want smart flows that send push notifications, in-apps, and emails to the applicable people. Very easy to use. > > **단점**: Overall the initial package price is reasonable and you only pay for MAUs and not for all users in the account, but adding more emails is pricey. > > Very happy with it. Pretty easy to use and to integrate. A complete solution for all marketing automation needs. ----- ### "Flexible CRM Platform that Scales with Growth" — 5.0/5 > **Katelyn** | *2025년 9월 5일* | 정보 기술 및 서비스 | Recommendation rating: 8.0/10 > > **장점**: Braze provides excellent value for money given its depth of features. It centralizes multi-channel orchestration across email, push, in-app messaging, and more, making it easy to build sophisticated journeys. The learning curve is manageable thanks to clear documentation, and once workflows are set up, campaign specialists can execute quickly. Its security and data privacy compliance also give confidence when managing tens of millions of users. > > **단점**: The platform can be overwhelming at first, especially for newer team members who face a steep learning curve when navigating the product with various features. Email management and template handling are powerful but sometimes clunky, requiring extra QA to ensure translations or localized versions work correctly. Bugs are rare, but when they occur, they can slow down analysis and require support tickets. > > Overall, Braze has been a strong partner in helping us scale user communication globally. It enables us to optimize customer journeys, run reliable A/B tests, and closely track engagement and revenue impact. While there are occasional challenges with usability and the overhead of maintaining clean templates, the platform’s flexibility and performance outweigh these downsides. It has enabled our CRM team to shift its focus from manual execution to more strategic, value-driven work. ----- ### "Works for Complex Subscription Programs" — 3.0/5 > **Angela** | *2025년 9월 15일* | 식품 및 음료 | Recommendation rating: 6.0/10 > > **장점**: Canvas journeys are able to support our complex subscription flows, creating and augmenting the SMS campaigns is also simple. > > **단점**: I wish segmentation was more intuitive - I find competitor products much simpler to use and/or statements when creating audiences > > Its overall fine, I think it suits the business needs well. However, the SMS product needs improving and strategic guidance from internal staff. ----- ### "A great messaging platform for maturing companies\!" — 5.0/5 > **검증된 리뷰어** | *2025년 8월 25일* | 식품 및 음료 | Recommendation rating: 10.0/10 > > **장점**: I love how much automated functionality and personalization is available through out the different messaging capabilities. There is a significant time commitment when setting up new automation but in the long run it saves time. They also have very flexible in platform permission settings which avoids any accidental messaging from testers and dev. > > **단점**: Due to all the functionality there is a bit of a learning curve that can feel overwhelming if you have a lean team. The other double edge sword is the support process. You can enter a ticket like most systems but the level of detail they require from the team can feel like overkill when you are trying to solve an issue quickly. I call this a double edge sword because they are incredibly helpful it can just take a lot time to duplicate the issue to send all the info required. > > 8/10 - It's such a big step up in messaging platforms and innovative in automated technology. It really does minimize the time needed for your run of the mill journey or drip campaigns and when you are ready to level up your messaging it also has everything you need. ----- ### "Keep it up Braze\! Excited to see what the future holds" — 5.0/5 > **Arman** | *2025년 6월 20일* | 리테일 | Recommendation rating: 9.0/10 > > **장점**: I love how intuitive and user-friendly Braze is—it makes it easy to build and launch campaigns quickly without needing heavy dev input. Braze’s real-time event triggering is super valuable. Being able to act instantly on user behavior (like cart abandonment or a milestone hit) is key for performance > > **단점**: You often need to supplement Braze analytics with Looker, Tableau, or something else if you want real strategic insight. > > I’ve used Braze daily across a wide range of campaign and lifecycle use cases, and having achieved 12 certifications, I’d say I know the platform inside out. Overall, it’s a powerful and flexible tool for cross-channel engagement, especially when it comes to real-time triggers, personalised messaging, and orchestrating complex user journeys.” “I really value how intuitive the UI is, particularly the Canvas builder and segmentation logic. It empowers non-technical teams to move quickly while still giving room for advanced use cases through Liquid, Connected Content, and Currents integrations. That said, I’ve also seen where Braze hits limitations—reporting depth, testing capabilities, and scaling complex logic across campaigns can be areas of friction. You often have to lean on external tooling to go beyond tactical execution and into strategic insight. Still, for teams with strong lifecycle and CRM maturity, and especially if your data setup is clean, Braze is one of the best platforms out there to drive meaningful, data-driven customer engagement. ----- Page: 1 / 8\ 다음: [Next page](https://www.capterra.co.kr/software/155423/appboy?page=2) ## Links - [View on Capterra](https://www.capterra.co.kr/software/155423/appboy) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | ja | | | ko | | | nb | | | pt | | | pt-PT | | ----- ## Structured Data