Brevo는 마케팅 자동화, 이메일 캠페인, 트랜잭션 이메일, SMS 메시지, 채팅, CRM, Facebook 광고 및 리타겟팅 광고를 통해 기업이 관계를 구축하고 성장시킬 수 있게 도와줍니다. Brevo만의 장점은 무엇일까요? 세계적인 수준의 고객 행복 팀을 통해 운영되는 Brevo는 고객의 미소를 보장하는 가격 요금제를 제공합니다. 본사 플랫폼은 사용자 친화적인 단일 솔루션 내에 강력한 서비스 모음이 결합되어 있습니다.
Brevo은(는) 누가 사용하나요?
전 세계 30만 이상의 성장 중인 기업을 위해 클라우드 기반의 이메일 마케팅 및 마케팅 자동화 도구를 제공하고 있습니다.
Brevo의 다른 적합한 대안
Great tool to send our marketing campaigns.
We're happy using Brevo, we've been using it for more than two years, and for us it's a must-have tool.
Basically we use three functions: sending marketing campaigns that are generated in our system and sent via API; the synchronization of clients and users that is also synchronized via API; and finally the use of transactional emails, all emails sent from our website are monitored with Brevo.
It's easy to use, very intuitive, and with a good looking interface. We've contacted with the support team a couple of times and they gave us a quick answer and solution in both cases.
Recently the price has increased, and some functions that where in our plan are no longer available.
Great Email Marketing Tool
Brevo has been a great partner overall. It is hard to complain even about server outages or technical issues.
Only limitations for already available features are concerning and the way Brevo pushes its CRM.
The way emails look, the full control over transactional and marketing email system links. Full localization possibility. Great support and documentation.
Services outages became frequent and emails cannot be tested or sent during that time. Brevo is pushing its CRM and close features that were available for free before. For people who are never going to swtich to their CRM such moves are clearly wrong. For example, the conversations feature is much more limited as of now and to reply to Whatsapp conversations, subscribers need to pay.
Too many bugs
주석: Overall is a pain pretty much every time you want to get some work done.
Brevo offers many features that are easy to use and helpful for quickly designing email campaigns and automations
Unfortunately, ever since they transitioned from SendinBlue to Brevo, it appears they've also changed their IT team. Now, I encounter nothing but bugs every time I try to update the automations, forms, or anything else following their new upgrades. The worst part seems to be that they are all aware of these issues, yet they are not willing to assist. Essentially, they're just suggesting workarounds for their new bugs.
Brevo: Is it worth the Investment or No
주석: Well in summary, Brevo, formerly known as Sendinblue, presents a compelling solution for businesses that are in dire need of versatile marketing automation and an email marketing platform. I'm also one of the owners of a business in need of this service. With its user-friendly interface, robust automation capabilities, and competitive pricing, Brevo seamlessly caters to a broad spectrum of users. Despite the minor drawbacks that I mentioned earlier, Brevo's strengths make it a strong contender in the market, especially for organizations looking for an affordable and feature-rich marketing solution. If you ask me, Brevo is a well-rounded platform that maintains a balance between functionality and accessibility. This makes it a solid choice for businesses aiming to elevate their digital marketing efforts.
User-Friendly Interface: First of all, I love the simplicity of the design of the new user-friendly and intuitive Brevo interface; particularly the light-green feel of the Homepage and dashboard. Another striking thing there is their deliberate use of abundant white spaces; this does not only make the platform appear super-classy but it also makes it very easy for both beginners and experienced marketers alike to easily understand the system and make proper use of it. The drag-and-drop editor simplifies the process of creating engaging email campaigns without requiring extensive technical skills. Email Deliverability: One of Brevo's standout features is its robust email deliverability- anyone who uses the platform can attest to this. I've been using Brevo for over 3 years now (from when it was still known as Sendinblue). The platform employs advanced algorithms to optimize email delivery, minimizing the chances of messages ending up in spam folders (provided you use a custom email eg info@yourwebsitedotcom, and also verify you domain). This is crucial for ensuring that your messages reach the intended audience. Automation Capabilities: Brevo excels in automation, when it comes to automation, I give it to them. The system allows you to set up workflows for various scenarios. From welcome sequences to abandoned cart reminders, the automation features enable businesses to streamline their marketing processes and engage with customers at the right time. What's more interesting is the fact that even if you don't know how to use Brevo and need a little help, you can access training videos on Brevo's YouTube channel to help you get started. Affordability: The platform's pricing structure is competitive, especially for small to medium-sized businesses. Brevo also offers a free plan with basic features and affordable paid plans that scale with the user's needs even though that amount (Starter $25, Business $65, and BrevoPlus placed at custom price) is still a bit on the high side for some of us in Africa due to exchange, inflation and a whole lot of other pressing factors. This makes it an attractive option for budget-conscious organizations (especially those in the big 5). Comprehensive Marketing Suite: Brevo is not limited to just email marketing; it's a comprehensive marketing suite with an array of marketing tools. Users can leverage features such as: - SMS marketing - Chat - & CRM integration, creating a unified platform for managing various aspects of their marketing strategy. Analytics and Reporting: The platform also provides detailed analytics and reporting tools, offering insights into the performance of email campaigns. Users can track key metrics in real-time, such as open rates, click-through rates, and conversion rates, enabling data-driven decision-making.
Learning Curve for Advanced Features: It is true that Brevo is user-friendly, however, mastering its more advanced features may take some time (this is the reason I'll advise avy new user to get some help from their YouTube channel. Users looking to harness the full potential of the platform may need to invest additional effort in learning and experimentation. Limited Design Flexibility: Although the drag-and-drop editor is very convenient, some super-creative users might find the design flexibility limiting. Customizing templates beyond the provided options may require HTML/CSS knowledge, which could be a drawback for those without coding expertise. Contact Management Complexity: Managing contacts and segmentation could be more streamlined. Some users may find the contact management interface less intuitive compared to other platforms, especially when dealing with larger contact lists. Template Selection: While Brevo offers a variety of templates, the selection might not be as extensive as some other competitors. Users who are keen on getting some highly specialized or niche templates may find themselves needing to create custom designs; this is exactly what I do any time I want to create a campaign.
Brevo is my new favorite app
주석: so far, I'm with a big smile and hopefully I'll keep it for a long time.
I can set up the way I want, have more users on free tools and also in paid tools, this is very important as sometimes we have users that are not using any of the paid tools. So we can pay exactly the amount we need.
support is a bit slowly, if you want to solve any issues in 5 seconds, you won't be able to do and will be disappointed