--- description: 검증된 사용 후기를 확인하고 Kochava 사용성, 특징, 가격, 장점과 단점에 대한 자세한 정보를 확인해보세요! 비슷한 경쟁 제품도 확인이 가능합니다. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Kochava 가격, 사용 후기, 평점 | 켑테라 Capterra --- Breadcrumb: [홈](/) > [모바일 분석 소프트웨어](/directory/30936/mobile-analytics/software) > [Kochava](/software/171691/unified-audience-platform) # Kochava Canonical: https://www.capterra.co.kr/software/171691/unified-audience-platform Page: 1 / 2\ 다음: [Next page](https://www.capterra.co.kr/software/171691/unified-audience-platform?page=2) > 기업이 마케팅 캠페인을 계획하고, 미디어 지출을 측정하고, 모바일 광고 사기를 방지할 수 있게 도와주는 데이터 분석 플랫폼입니다. > > Verdict: Rated **4.6/5** by 25 users. Top-rated for **추천 가능성**. ----- ## Overview ### Kochava은(는) 누가 사용하나요? 디지털 마케팅 담당자, 분석가, 광고 회사에 데이터 관리 또는 온보딩, 교차 장치 및 구성 가능한 속성이 포함된 통합 잠재 고객 플랫폼을 제공하는 클라우드 기반 시스템입니다. ## Quick Stats & Ratings | Metric | Rating | Detail | | **종합** | **4.6/5** | 25 리뷰 | | 사용 편의성 | 4.4/5 | Based on overall reviews | | 고객 지원 | 5.0/5 | Based on overall reviews | | 비용 대비 가치 | 4.7/5 | Based on overall reviews | | 특징 | 4.5/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 추천 가능성) | ## 공급업체 정보 - **회사**: Kochava - **Location**: Sandpoint, 미국 - **Founded**: 2011 ## Commercial Context - **시작 가격**: US$100.00 - **Pricing model**: (Free version available) (무료 체험판) - **Target Audience**: 2~10, 11~50, 51~200, 201~500, 501~1,000, 1,001~5,000, 5,001~10,000, 10,000+ - **Deployment & Platforms**: 클라우드, SaaS, 웹 기반, Mac(데스크톱), Windows(데스크톱), Android(모바일), iPhone(모바일), iPad(모바일) - **Supported Languages**: 영어, 일본어, 중국어, 중국어, 한국어 - **Available Countries**: 독일, 멕시코, 미국, 브라질, 영국, 오스트레일리아, 인도, 일본, 중국, 캐나다 ## 특징 - A/B Testing - IP 차단 - KPI 모니터링 - Multi-Channel Attribution - ROI Tracking - 검색/필터 - 계정 경고 - 고객 세분화 - 고객 이동 경로 매핑 - 광고 관리 - 깔때기 분석 - 대시보드 - 데이터 시각화 - 멀티 터치 속성 - 보고/분석 - 보존 추적 - 성능 메트릭 - 속성 모델링 - 연락처 관리 - 오디언스 타겟팅 - 웹 사이트 분석 - 인앱 이벤트 추적 - 전환 추적 - 참여 추적 - 캠페인 관리 - 캠페인 분석 - 캠페인 추적 - 코호트 분석 - 클릭 추적 - 키워드 추적 - 푸시 통지 - 행동 추적 - 활동 모니터링 ## Support Options - 이메일/지원 센터 - 전화 지원 - 24/7(실시간 담당자) ## Category - [모바일 분석 소프트웨어](https://www.capterra.co.kr/directory/30936/mobile-analytics/software) ## 관련 범주 - [모바일 분석 소프트웨어](https://www.capterra.co.kr/directory/30936/mobile-analytics/software) - [모바일 마케팅 소프트웨어](https://www.capterra.co.kr/directory/31308/mobile-marketing/software) - [클릭 사기 소프트웨어](https://www.capterra.co.kr/directory/31327/click-fraud/software) - [마케팅 기여 소프트웨어](https://www.capterra.co.kr/directory/31081/marketing-attribution/software) - [마케팅 분석 소프트웨어](https://www.capterra.co.kr/directory/31018/marketing-analytics/software) ## 대안 1. [AppsFlyer](https://www.capterra.co.kr/software/156811/appsflyer) — 4.5/5 (138 reviews) 2. [Marketo Engage](https://www.capterra.co.kr/software/75130/marketo-lead-management) — 4.3/5 (710 reviews) 3. [Attentive](https://www.capterra.co.kr/software/179576/attentive) — 4.8/5 (108 reviews) 4. [Singular](https://www.capterra.co.kr/software/153688/unified-marketing-platform) — 4.6/5 (27 reviews) ## 리뷰 ### "Kochava Is An Amazing Tool + Amazing People" — 5.0/5 > **Ryan** | *2019년 2월 5일* | 컴퓨터 소프트웨어 | Recommendation rating: 10.0/10 > > **장점**: I like Kochava's "Fraud Detection" tools makes the price of the tool worth every penny. The attribution is great - no complaints about the staple of their product. Their customer service and client support is the best in the industry. We have had many other software vendors and none come close. > > **단점**: Can be expensive and price scales up as you scale up in company growth. ----- ### "Outstanding client service and cutting-edge mobile attribution platform" — 5.0/5 > **검증된 리뷰어** | *2022년 4월 30일* | 전기/전자 제조 | Recommendation rating: 10.0/10 > > **장점**: Keeping track of app attribution is essential to ensuring that we know our clients. It not only helps us identify attribution but also guarantees that we understand customers holistically across numerous products across the customer lifecycle. Using first touch/last touch data, we can now zero in on the "essential stuff" rather than becoming bogged down in minutiae. > > **단점**: Because of the lack of adequate documentation, several functionalities are difficult to set up at all. However, the team is aware of this, and they're making progress toward fixing it. For those who run into problems or require assistance with complex capabilities, Kochava's support team is always on hand. > > We employ holistic attribution and analysis for all our campaigns. Previously, we relied on numerous partners to measure acquisition and re-engagement, which resulted in reporting duplication. ----- ### "Top 3 mobile measurement partner in market" — 3.0/5 > **Juan Manuel** | *2024년 9월 3일* | 마케팅 및 광고 | Recommendation rating: 5.0/10 > > **장점**: You can generate detailed and personalized reports. Segment audiences making it easier to deliver personalized messages to different user groups. > > **단점**: The platform is complicated to use for new or less experienced users, complex interface. ----- ### "Outstanding MMP with really great support" — 5.0/5 > **검증된 리뷰어** | *2019년 2월 7일* | 인터넷 | Recommendation rating: 10.0/10 > > **장점**: Functionality - for every idea there is a solution - paired with the great support by provided by Kochava it is possible to find a way to implement it. Data availability and accuracy is outstanding High level support for important strategic questions. Open for new ideas/features which are getting prioritized and potentially put on the Kochava roadmap. > > **단점**: In the beginning the sheer amount of what can be adjusted was overwhelming and wording was not always intuitively - but onboarding was great and support team answers quickly when in doubt There are still a few bugs within the software we sometimes encounter / missing functionalities, however these are professionally addressed when raised (e.g. bugs which are not fixable by customer side are taken on by the dedicated support team), for missing functionalities workarounds are proposed > > We use Kochava as our MMP - in order to track into our backend all necessary events for acquisition and re-engagement campaigns internationally. ----- ### "NFL App + Kochava" — 4.0/5 > **검증된 리뷰어** | *2019년 2월 13일* | 스포츠 | Recommendation rating: 7.0/10 > > **장점**: The post install metrics (once configured to track properly) were very helpful as well as the Smartlink building process. Nic was always very prompt and positive in handling any issues/questions I had (which were frequent from my end). I felt he cared about my product goals and always made sure I understood the different mechanics within Kochava to analyze/understand my app activity. Spoke to Cale on a couple occasions and he was just as proactive and helpful. > > **단점**: I had been using Hasoffers in years past so it was a bit of a transition for me. I was used to seeing a dashboard with installs/leads logging in real-time that I can look through vs. requesting a report be sent to me. > > It has been great to have the analytics and product teams also see the value in using a tool like Kochava. While tying spend to marketing KPI's is baseline, Kochava has also been instrumental in how we look at AMA across owned and paid efforts for the NFL App ----- Page: 1 / 2\ 다음: [Next page](https://www.capterra.co.kr/software/171691/unified-audience-platform?page=2) ## Links - [View on Capterra](https://www.capterra.co.kr/software/171691/unified-audience-platform) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | pt | | | pt-PT | | ----- ## Structured Data